Sarabjeet Saluja FOUNDER AND CEO, SAUNDH
Can you tell us about Saundh and the brand’s journey?
Saundh was created to bridge the gap between quality design and affordability. We started as a one-store brand in October 2019 with a design-oriented approach and unparalleled manufacturing. In 2021 we launched our e-commerce platform and by the end of 2023 we had 33 stores across 19 cities, launched our menswear vertical, an artist division called Saundh Imagine, and participated in over 15 exhibitions including luxury pop-ups, and hosted over 13 in-store events.
At a time when fashion is a diverse playing field, how do you retain your positioning?
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