DIGITAL LAVENDER

It is 2023, and the world is trying to break free from gender norms and the confines of the conventional definition of male and female. Our society has leapt with evolving rituals in a wedding, such as the colour of a bride's wedding couture. But can the Pantone of The Year: Digital Lavender be the Colour Of the Bride?

Considering the last two years of testing times, lavender most prominently symbolised the significance of mental health and all-around emotional well-being, contributing to societal harmony and balance. This serene colour stirs a calmness in our minds. Taking that perception, it was only certain to make an influential entry into the fashion industry.

Renowned designers and their Staedtler croquis are raging with the colour, launching the collections with a hint of either lavender embroidery or beads or even the entire attire dipped in the hue. As graceful and royal lavender stands, it may pave the road to the new 'red' of a bride and her dreams adding a touch of sophistication and beauty to the magical night. So, we decided to devise a guide for all the designers who have taken this colour and turned it into dream bridal wear.

Sabyasachi

A mention of ethnic wear, nothing resonates more than the name Sabyasachi. The brand is the foremost choice for hundreds of brides in India and abroad. Rightly so, the magnificent designs with a subtle touch and class of our rich heritage in textiles and weaves are indeed a complex combination to achieve otherwise. Breathtaking ensembles worn by several celebrities, including Katrina Kaif's post-wedding photoshoot saree, attest to the fact. The dusky lavender cloth with floral detailing and the clever use of the veil are ingenious and make for an envious bridal attire.

This saree reimagined the Anglo-Indi cultural impact using a vintage Indian silhouette hand-embroidered by artisans from Bengal, paired beautifully with pastel hues and hand-cut English flowers to deliver an astonishing effect.

Kresha Bajaj Zaveri