AMBIENT TV ESCAPISM AT ITS BEST

Finding bliss in the subtle beauty of slow entertainment.

- Arushi Garg

Changing dynamics in the world often lead to a paradigm shift in the habits of the masses. One such shift was witnessed when the coronavirus pandemic took a became our best friend, and cooking was our new hobby to soothe our forces. This era also popularised a new type of genre called Ambient Television which is a medley of visuals that induces escapism from mundane daily life and ignites a sense of comfort and wholesomeness. A term coined by ace journalist Kyle Chaka from the New Yorker innovation rather than a product of the technological and social forces of our time.” He points out that this is somewhat similar to ambient music that can be heard playing in the background of an airport, elevators and fancy restaurants.

It is soothing to ears when we temporarily bring our full attention to it, but not compelling enough to remember it. That is why this type of music also comes to be known as ‘Elevator Music’, which has soft notes, sweet symphonies and upbeat rhythms that give a sense of happiness.

any Indian’s memory would be that of an electronic store. Walking into wandered over to was the balmy and vibrant display on the multiple televisions. Even though purchasing wasn’t on the agenda, we would spend at least some time glaring and soaking in the visuals. Then suddenly, becoming bored of the repetitive content, we would move on to buy what we actually visited the store for.