Suneeti Soni:

Creating Magic With Coloressence

Suneeti Soni is the daughter of the Nanda family, who are pioneers in the 'Cosmetic Industry'. She learned business naturally and had a legacy for developing natural makeup brands. She was instrumental in creating 'Coloressence' an Indian company having premium products, economically for Indian skin care. She has travelled extensively and helped in 'Export Business' across continents. She has trained more than thousands of beauticians in the makeup category. She is also managing academy 'URBAN ZEN', where practical training is imparted to aspiring beauticians and also on 'self-grooming'.

Suneeti has shared her thoughts with Woman's Era, here are some excerpts from her exclusive interview:

Tell us something about your background and your connection with the make-up industry.

My father Raj Kumar Nanda successfully launched a cosmetic business in 1995. Then I got married in 1998 but I wanted to do something in my life.

With the support of my father, I started assisting him in developing natural products in skincare and makeup products. I traveled abroad to promote the products and organise workshops and seminars related to the same. I trained beauticians in the new techniques to enhance the 'beauty' naturally with products developed in our factory. Initially, all these activities helped me alot to create an export business of ten crores annually.

How did you start the journey of color essence and what was the motivation behind the brand?