Forbes Indonesia - May 2017
Forbes Indonesia - May 2017
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I denne utgaven
Welcome to one of the most popular annual issues of the year, the 2017 edition of the Rising Global Stars of Indonesia. This list of 20 emerging world-class brands is meant to demonstrate that Indonesia can become a creator of globally competitive goods and services and a home for companies which are on par in quality with the best from anywhere else in the globe.
What is fascinating about this list, now in its fourth year, is the broad range of companies that qualify for inclusion. They range from tobacco firm Djarum, a large wellestablished firm, to the boutique designer Rinaldy Yunardi. The list is agnostic on whether the firms are started or owned by locals or expatriates—it is a good sign if non-Indonesians consider the country as an ideal place to be an entrepreneur and start a business. In many cases, they could potentially have chosen a different locale.
To be sure, some products are also commodities, such as coconut milk. Yet that is the genius of being a good brand: the company behind Kara has learned to package and market coconut-based products through a respected brand. The process is similar to how Starbucks transformed an ordinary cup of coffee into a branded “affordable daily luxury” item, for which it can fetch a premium price.
Forbes Indonesia Magazine Description:
Utgiver: PT Wahana Mediatama
Kategori: Business
Språk: English
Frekvens: Monthly
Forbes Indonesia is a world-class business magazine of uncompromising quality and scope, providing insights and information to readers critical to their business and inspiring them to greater success
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