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EDITOR’S NOTE

mercury levels are gradually rising across the state with maximum temperatures already going above normal in most places. The wrath of sun is already felt by most southern states in India. Summer season in India is also something which boosts the
Apart from these we have incorporated a wonderful article on the importance of boosting employee morale in an organisation. Employees are the biggest contributors to an organisation. If their morale is high, the result will be re ected in the growth of the organisation. The article shows insights and tips to boost the morale of employees for the successful running of an organisation.
Internet of Things (IoT) is going to be the future of every electronic product.
There is no doubt that a well-de ned and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. Branding strategy is therefore an important aspect to be looked upon seriously. It includes planning your medium of advertising considering the strength and weakness of your product. We believe our article on branding strategy will be an eye-opener for all those who consider different strategies while branding.
The city review of this issue covers Mysuru- Bengaluru highway and M G Road, Ernakulam. Both roads are prime spots of advertising for advertisers. The OOH possibilities of these places especially after the proposed widening of Mysuru- Bengaluru highway and completion of metro station roads in M G Road, Kochi are immense.
OOH possibilities are also widely explored by healthcare industry. An article dealing with the subject is also included in this issue. It seems all major healthcare providers are looking upon OOH as important as TV or Print Ads. Billboards are undoubtedly the best way to mark the presence of the brand.
With many more relevant articles, we wish our readers a wonderful read as always!

Arnon Media Marketing Branding and Advertisements Review Magazine Description:

PROMOTING ENTREPRENEURS BY GIVING THE CURRENT
AFFAIRS RELATED TO ADVERTISEMENTS, MEDIA
PROMOTION AND MARKETING IN EFFECTIVE AND MORE
POTENTIAL WAY, THE MAGAZINE WILL HAVE CONTENTS
PROVIDING MOST ECONOMICAL WAY OF
ADVERTISEMENTS AND MEDIA PROMOTIONS TO REACH
THE END CUSTOMERS, THE MAGAZINE ALSO FOCUS ON
SUCCESSFUL ENTREPRENEURS AND PRODUCTS THEIR

SUCCESSFUL STORIES, THE MAGAZINE WILL BE
PUBLISHING INTERNATIONAL BRANDING
TECHNOLOGIES OF FAST MOVING CONSUMER GOODS
AND FAST MOVING CONSUMER DURABLES, HOW THEY
ARE PROMOTING A PRODUCT IN THE MOST COST
CONTROL WAY AND POSITIONING THEIR PRODUCTS
GLOBALLY THE MAGAZINE WILL ENHANCE MARKET
SURVEY AND RESEARCH BY PROFESSIONAL WAY ( BYINCORPORATING LEADING BUSINESS INSTITUTIONS)