Campaign India - January 22 2016
Campaign India - January 22 2016
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I denne utgaven
In this issue of Campaign India, we profile 'The Last of the Mad Men', Fali Vakeel, a week after he exited Mullen Lowe Lintas Group after a 24-year-stint. Joji Jacob, the recently appointed head of DDB Asia's creative council, takes us through his key responsibilities, targets and his advertising journey. Ford's Rahul Gautam explains why the auto major will steer clear of the entry segment. Our global content in this special issue comprises predictions from thought leaders in the UK, on the year ahead for advertising agencies, creativity, production, social media, marketing, planing and cultural trends. In the opinion segment, Lowe Lintas' Subramanyeswar explains why 'Good and Service' is the new 'Goods and Services'.
Campaign India Magazine Description:
Utgiver: Haymarket India
Kategori: Business
Språk: English
Frekvens: Fortnightly
In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.
Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.
The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country
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