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Today, luxury is comfort. Luxury is attitude. And, now, luxury is a very
complex topic.
For too long a hefty price has been attached to luxury. Brands have
begun understanding the folly of being too exclusive. Labels have not
only introduced lower-value brand extensions but also sub-brands. Think
Bulgari and closer home, couturiers Abu Jani and Sandeep Khosla. These
brands hope that the aspirational customer will upgrade to full-scale luxe
once they have the means and the desire.
But will the young wealthy consumer buy into the conventional
definition of luxury? Ad agency Moosylvania asked more than 1,500
millennials — defined as 16 to 36-year-olds — to vote for their favourite
brands. While topping the list was Apple, Chanel and Ralph Lauren were
the only two luxury brands to appear in the top 15.
Is it art or spectacle that these young customers look for? Or does normcore appeal to them? In our anniversary
issue we speak to 10 young guns who are inheritors of a luxury brand. Each articulates how he or she plans to take
their family legacy to the next level, reaching out to younger customers, one designer sneaker step at a time!
And, wishing all our dear readers a wonderful New Year!

Colour me Red

A visit to responsible mining company Gemfields’ Montepuez Ruby Mine in Mozambique reveals its journey towards becoming the world’s largest supplier of rubies

6 mins

Brothers-in-Arms

Anand and Jahan Tahiliani, the young sons of renowned designer Tarun Tahiliani,are striding into their father’s shoes, one careful, confident step at a time.

6 mins

A Fashionable Entrepreneur

As the fashion landscape booms with new designers, retailers and e-commerce players, Devangi Parekh plans to play a critical role in this expansion.

3 mins

Hospitality's Heir

Hospitality comes naturally to the heir of the The Lalit Suri hospitality Group, but Keshav Suri has added his own expression to the fast-growing chain.

3 mins

Les alle historiene fra BlackBook — India's Luxury Insider

BlackBook — India's Luxury Insider Magazine Description:

BlackBook is India’s only luxury trade newsletter. The magazine dissects consumer behaviour patterns and tracks every new trend in the luxury industry across the world. Market white papers, interviews with leading luxury purveyors and columns written by the who’s who of the industry bring the biggest luxury stories to the desks of the decision makers of the industry.

BlackBook documents and archives the evolution of the luxury industry and tracks India’s attempt at becoming a serious playground for the biggest international brands.