BlackBook — India's Luxury Insider - February 2014![Legg til i Mine favoritter Add to Favorites](/static/icons/filled.svg)
![](/static/icons/sharenew.svg)
BlackBook — India's Luxury Insider - February 2014![Legg til i Mine favoritter Add to Favorites](/static/icons/filled.svg)
![](/static/icons/sharenew.svg)
Få ubegrenset med Magzter GOLD
Les BlackBook — India's Luxury Insider og 9,000+ andre magasiner og aviser med bare ett abonnement Se katalog
1 Måned $9.99
1 År$99.99
$8/måned
Abonner kun på BlackBook — India's Luxury Insider
Kjøp denne utgaven $1.99
Subscription plans are currently unavailable for this magazine. If you are a Magzter GOLD user, you can read all the back issues with your subscription. If you are not a Magzter GOLD user, you can purchase the back issues and read them.
I denne utgaven
The ultimate status symbol and one of the most prevalent goods of conspicuous consumption, luxe cars, in little over a decade, have transformed India\'s roads. They have drawn out a new breed of luxury consumers — the younger, aspirational Indian who can own these dream machines, thanks to a slew of finance schemes and competitive offerings.
When it comes to super-luxury cars, there is a necessity for a brand to stand apart from its peers. One example is Porsche that\'s aggressively expanding in India, increasing dealerships and reaching out to new markets. World-class showrooms, a personalised selling experience and attentive post-purchase customer care is a part of their long-term
strategy to success. And for a customer, mere ownership of a generic luxury car isn’t enough, as the \'one-size-fits-all\'credo is discarded. In the luxury automotive segment, bespoke is the way ahead. As Anil Reddi, Porsche India’s Brand Director, says, “Increasingly, we will see more and more customers opting for individualisation of their cars, reflecting their tastes and affluence.”
BlackBook — India's Luxury Insider Magazine Description:
Utgiver: Mediascope Publicitas India Pvt Ltd
Kategori: Business
Språk: English
Frekvens: Monthly
BlackBook is India’s only luxury trade newsletter. The magazine dissects consumer behaviour patterns and tracks every new trend in the luxury industry across the world. Market white papers, interviews with leading luxury purveyors and columns written by the who’s who of the industry bring the biggest luxury stories to the desks of the decision makers of the industry.
BlackBook documents and archives the evolution of the luxury industry and tracks India’s attempt at becoming a serious playground for the biggest international brands.
Kanseller når som helst [ Ingen binding ]
Kun digitalt