The J Mag - July 2020

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“Stay Strong Even When You Feel the Whole World is Falling Apart”
The planet is tackling humanity’s biggest crisis since World War II. Almost every country has been shaken by the devastating Coronavirus disease (COVID-19). An outburst from China has gone everywhere. In the last few months, Corona’s epicentre has been shifted from China to Europe to the United States and now to India.

Indisputably, this Coronavirus has put the world economy at a foremost threat. Coronavirus devastated the economic fundamentals of global trade. Analysts have identified this outbreak because of hyper-globalisation or starting of de-globalisation. Nevertheless, the world is going to face recession, and global losses, according to experts. But we cannot stop living life and find an alternative to move ahead. It is high time that we accept the situation, fight the challenges. The initial days of the COVID put everyone on hold, but now people started emerging out with innovative ideas and thoughts.

We spoke to a few jewellery experts and they shared with us some beautiful and innovative ways defining the ‘New Normal’. The transformation of thoughts from pre-COVID situation to present and post COVID. A must-read article that will make us realise that we can sustain and survive the toughest of the phase.

I am ending my note with an appeal to stay safe and maintain the social distancing norms and value every life around you. Together with persistence and rational, we can overcome the pandemic.

The J Mag Magazine Description:

The J Mag is envisioned with a simple thought of making people fall in love with jewellery .

There are bloggers, influencers, designers and experts doing great work in providing content on the jewellery for the consumers, but there are no comprehensive platforms which connect all of them. This makes the information limited to few pockets of premium consumer segments leaving a huge chunk of market searching for right information on jewellery. The J Mag aims to fill this void by creating a platform that brings together various sources of jewellery information, curated from the best in the industry.

The J Mag teamed up with premium brands like Abaran Timeless Jewellery, Bhima Jewellery, Forevermark, HRD Antwerp, PGI, Style Prer, Swarovski, and Vibhavana Foundation to present exclusive content. We are also in talks with many other brands who will be soon part of this collaboration.