IMPACT - July 22, 2018
IMPACT - July 22, 2018
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I denne utgaven
THE RS. 5,000 CRORE OPPORTUNITY FOR OTT
Starbucks Banks On Coffee + Partners + Stores
For coffee brand Starbucks, marketing and communication is built on three pillars – coffee, partners (employees) and stores. Veetika Deoras, Head-Marketing, Category, Loyalty and Digital, Tata Starbucks, talks to us about the brand’s newest innovation, the Nitro Cold Brew, focus on Digital, sustainability initiatives, and more
4 mins
The ₹ 5,000 Crore Opportunity For OTT
ORIGINAL CONTENT SET TO BE KEY GROWTH DRIVER FOR INDIAN OTT INDUSTRY, PROJECTED TO REACH ₹ 5,595 CRORE IN REVENUES BY 2022, ACCORDING TO PWC REPORT
9 mins
Our Mission Is To Be An Antidote To Boredom And Stress For Millions Of Indians: Hiren Gada
Shemaroo Entertainment rebrands itself after 55 years; brings Ogilvy India on board to chart out refreshed identity with the tagline ‘India Khush Hua’
2 mins
At The Ashram, We Walk Barefoot, So There Are No Shoes To Fill: Ajai Jhala
The outgoing CEO of BBDO India shares some of his thoughts with Srabana Lahiri as he prepares to bid adieu to his role of 10 years
4 mins
IMPACT Magazine Description:
Utgiver: exchange4media
Kategori: Business
Språk: English
Frekvens: Weekly
Impactonnet is weekly Advertising & Marketing magazine and publishing in English language. This magazine Impact’s niche editorial coverage maintains a focus on inspiration to highlight the achievement of advertising industry in India. The magazine provides an in-depth coverage on what’s new and who’s doing it, reviews, contests and much more. The magazine will act as a repertoire par excellence of Indian marketing and advertising in the future
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