Entrepreneur US - July - August 2022

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OBJ Takes the Long View
NFL star Odell Beckham Jr. once cashed every check he could. Then he learned that real, lasting wealth required a long-term mindset—and a deeper level of trust.
by JASON FEIFER

Escape Through Entrepreneurship
They left restricted childhoods in Pakistan. Now their shoe brand Atoms makes $12 million a year. They learned it all on the fly.
by LIZ BRODY

Solving the Wildest Problems

Not all of life's problems can be quantified, and not all have right answers. Economist Russ Roberts offers a different way to approach them.

5 mins

Can You Tell the Future?

Entrepreneurs need to know what's coming-or at least take their best guess. So how do you do it? Here, six leaders explain how they work their crystal ball.

2 mins

Dogged Sustainability

What does it really take to make a brand eco-friendly? For Shine Pet Food, it meant sweating every CO2 molecule-and making hard, expensive decisions.

4 mins

Your Customers Aren't Always Where You Think They Are

Towboat operator Justin Nesloney took over a flagging business and is now driving $1 million in revenue. How? By meeting people where they are, often literally.

3 mins

Leadership Is a Learned Skill

We often think of leadership as a natural talent, but like most things, it improves with practice. Take it from me: Ten years ago, I was a terrible leader.

3 mins

OBJ GOES LONG

Odell Beckham Jr. was once a short-term thinker who cashed every check he could. Then he discovered that real, lasting wealth required two things: a long-term mindset, and a deeper level of trust.

10+ mins

From the Ground Up

When a new industry forms, who gets to set its rules? That's the big question being asked right now in psychedelics, where there's a lot of money, a lot of good intentions, and a lot of unknowns.

10+ mins

THE SOULS OF A SHOE

They escaped their restrictive childhoods in Pakistan. Now their shoe brand Atoms makes $12 million a year. But getting there required a lot of failure, and a willingness to start over.

10+ mins

Working Out the Kinks

After massage therapy improved Michelle Kameka's life, she and her husband wanted to bring it to their community. But to succeed, they needed to tweak a few things.

3 mins

NO DRAMA WITH MAMA (OR ANYONE ELSE)

How to run a successful franchise with loved ones.

10 mins

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Entrepreneur US Magazine Description:

Entrepreneur US Magazine is the must-read magazine for anyone who wants to start, grow, or run a successful business. Each issue is packed with practical advice, inspiring stories, and expert insights that will help you take your business to the next level.

Whether you're a seasoned entrepreneur or just starting out, Entrepreneur US Magazine has something for you. Inside, you'll find articles on everything from business planning to marketing to finance to leadership. You'll also meet successful entrepreneurs who share their stories and insights on how to achieve success.

Here are some of the things you can expect to find in Entrepreneur US Magazine:

* In-depth articles on the latest trends and challenges facing small businesses
* Expert advice on how to start, grow, and run a successful business
* Profiles of successful entrepreneurs and their stories of success
* Interviews with experts in a variety of fields, from marketing to finance to leadership
* Practical tips and tools that you can use to improve your business

Entrepreneur US Magazine is a great resource for anyone who is interested in entrepreneurship or small business ownership. It is a well-respected magazine that is known for its high-quality content and insights.