James Martin, an independent agricultural transformation consultant and facilitator, says that transformation is a critical goal, but expecting power imbalances and prejudice to simply disappear is unreasonable. He believes that real change will only happen once we start changing human behaviour to shift perceptions, so that we can meet as equals.
When I think of transformation in the South African agricultural sector, I am reminded of a story of a Second World War sniper. A group of German prisoners of war were being led, hands above their heads, out of a building by their Allied captors. High above them, a German sniper, unaware of his compatriots’ capture, shot one of the Allied captors. Suddenly finding themselves under fire, the Allied soldiers gunned down the German prisoners of war. The sniper had anticipated achieving a small victory, but had been unaware of the tremendously negative consequences of his misguided action.
In South Africa, our endeavours towards achieving agricultural transformation remind me of that scene. The South African players could be substituted with the characters described above: there is misunderstanding, a limited view of the situation, and ultimately, suffering through misaligned communication and an incomplete grasp of the landscape. It seems that we are all at each other’s throats.
THE PLAYERS
There are commercial farmers willing to actively participate in agricultural transformation, even though they are kept awake at night by their worries about cash flow, weather patterns, broken tractors, labour relations, their bank managers, and the possibility of an attack on their families.
So what is this thing called agricultural transformation, and what more can be expected from these commercial farmers in making it real? They are already sending the children of their staff to good schools, their induna is almost a family member, and they are actively involved in the community school. What more can they do in their already overloaded day?
Denne historien er fra 23 June 2017-utgaven av Farmer's Weekly.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra 23 June 2017-utgaven av Farmer's Weekly.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
New farmers' seedling pitfalls
Inexperienced farmers may be tempted to grow seedlings from seed themselves, but they have much to gain by trusting a seedling grower at a nursery to perform this task for them instead
South African avocado production: a success story
Avocado production in South Africa has expanded markedly since the industry's humble beginnings over 80 years ago. From a small grove planted in 1938 in what was then Nelspruit, the industry has blossomed to seven million trees planted on 20 000ha. Dr Guy Witney, project manager at Great Brak Avos, spoke to Annelie Coleman about the country's avocado production.
Unlocking value through livestock exports
Exporting livestock might sound like a daunting business that's better left for big companies, but Gerrie Ferreira, who farms near Oudtshoorn in the Western Cape, has been doing it successfully for almost 30 years, sometimes in partnership with other breeders. He spoke to Glenneis Kriel about the huge potential this market holds, and offers some advice for farmers who are contemplating going this route.
An agribusiness's dedication to community upliftment
For agribusiness NWK, located in Lichtenburg, North West, corporate social investment is an important part of creating a positive influence alongside financial returns. Johan Bezuidenhout, NWK’s group manager of corporate marketing and communication, spoke to Annelie Coleman about why the company chooses to invest millions of rands in the area it operates in every year.
Empowering dreams, transforming lives
Since its launch in 2013, the Agri's Got Talent competition has revolutionised the lives of many farmworkers by unlocking their hidden talents and fostering a culture of empowerment. Glenneis Kriel spoke to various finalists about how the contest has changed their lives.
Foreign investment: agriculture maintains its appeal
South Africa remains a popular destination for foreign investors, despite an often negative outlook from its citizens. It is a gateway to Africa, and with its counterseasonal production to the Northern Hemisphere and favourable weather, local agriculture is especially well placed to attract foreign interest, bringing with it hope for rural communities
The real value and message of COP29 for SA agriculture
While the 2024 Conference of the Parties may have disappointed those who hoped for real progress, it's more important for South African agriculture to highlight its role in carbon mitigation
Improving efficiencies in feed and grain milling
Bühler, a Swiss-based company that provides solutions and equipment for various industries, including food and animal feed processing, has pledged that by 2025, it will deliver scalable solutions that will reduce energy, waste and water by 50% in the value chains of its customers.
Tips for better olive production
At an SA Olive Association field day in November, industry experts shared ways to improve olive production efficiencies, from soil preparation to harvesting.
More effort needed to protect vulnerable cheetah
On International Cheetah Day, commemorated every year on 4 December, emphasis was placed on the vulnerability of the species.
