The former salesman hopes to use his marketing skills to help promote our native breed across the world.
A FORMER Volvo dealer plans to use his marketing experience to broaden the global appeal of Welsh cobs and ponies.
Ifor Lloyd, the new president of the Welsh Cob and Pony Society, said that although Welsh ponies and cobs have been exported to 18 countries he believes “more needs to be done” to promote the breeds.
Mr Lloyd drew parallels with his career in the car trade to show the importance of marketing.
Denne historien er fra April 20 2017-utgaven av Horse & Hound.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra April 20 2017-utgaven av Horse & Hound.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Better judges' cover a must to protect the sport's future
A group insurance option has been found to protect the officials showing needs but only if enough sign up
IVF with frozen sperm is a 'milestone' in equine breeding
The first successful use of frozen semen in the technique has been recorded in an American study
Challenging ourselves to be and do better for our horses
The 2024 FEI general assembly heard how we should all challenge ourselves to give horses the best lives possible
Scottish jockeys to benefit from fund's top services
A new centre in Galashiels has been built thanks to a legacy donation
How horse simulators could help encourage people into riding
It is hoped the new model will help break down barriers to the sector for a wide range of people
Many horses' needs aren't met: study finds chance to improve
Researchers say all must ensure horses have space, friends, forage and good experiences
Humble pie
How many ladies does it take to cook a shepherd's pie? It’s a complicated one, says Tessa Waugh, on a quest to find appropriate ovens for the impending hunt auction dinner
I love an underdog
The arrival of the winter mud brings with it a Venetia Williams hat-trick, but the day belongs to a warrior gelding, who never stops trying”
Jumping Jack cracks it
A scopey grey is learning to be quick” anda broodmare makes up for lost time
A star is born
A nine-year-old mare helps put Luxembourg on the map and we celebrate a remarkable grey’s comeback
