THE NEW AGE PURIST

With everything Veeram Shah does, he aims to find equilibrium between luxury and earthiness. From architecture to fashion to product and landscape design, his prowess is impressive and innovative. We meet up with one of the future torchbearers of Indian design

- AVRIL NOEL D’SOUZ

I do not define design by scale. There are basic principles one develops with age. Modernism and exploring modernists has created a base for my work, be it architecture, interior design, furniture design or product design.

– Veeram Shah, Architect, Designer, and Founder, Design Ni Dukaan

Veeram Shah is a reluctant designer. If you try and peg him down as an architect or product designer, he immediately shrugs off these titles. “I am not sure if I ever wanted to be a designer or if I would call myself one. I am in this constantly evolving state. It stems from my rebellious phase in college where I started questioning how the world was generally perceived. I wanted to be a filmmaker when I finished architecture school and I still want to be one.” Push him for a term, and he settles for, creator. “I would like to be called a “creator”. For me, there is no greater joy in life other than “creating”, whether it’s a building, furniture, products, bikes, a musical composition, growing food, contemplating my thoughts, or for that matter, expanding and resolving my circle of life.” It is this pure and unadulterated quest to build that has navigated him through his design journey.