Reinventing The Wheel
Commercial Design|December 2017

With two giant steps, New York-based WeWork has made an indelible mark in the Indian co-working sector. Karan Virwani, director of the company’s India operations talks about the brand’s identity, community and ambitions

Rashmi Naicker
Reinventing The Wheel
The past decade has been an era of the ‘gig economy’ – a term characterising an industry that’s brimming with freelancers, contractors, startups, part-timers, etc. With the resurgence of this sect, many are now witnessing the spurt of a new breed of workplace commonly known as co-working spaces. As explained in an article in The Atlantic’s story titled “As Coworking Spaces Scale, Can They Keep Their Communal Vibe?”, these communal workspaces began to come up in major US cities in the mid-2000s as higher percentage of the working class became self-employed due to the economic crises. The industry has only grown ever since.

ORIGINS & COLLABORATIONS

Pioneering this concept is New York-based WeWork, which rents office and desk spaces to teams and individuals. In a matter of just seven years, it has skyrocketed to the leading position in its industry with 170+ offices in 56 cities worldwide, and the company is unstoppable.

With India ranked as the third largest hub for start-ups in the world, there was a gapping need for organised infrastructure to aid its start-up growth. This led WeWork to launch its Indian arm in association with Bengaluru-based Embassy Group, with Karan Virwani at the helm.

Denne historien er fra December 2017-utgaven av Commercial Design.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra December 2017-utgaven av Commercial Design.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA COMMERCIAL DESIGNSe alt
PATH FINDERS MINDS BEHIND THE BEST WORKSPACES IN INDIA
Commercial Design

PATH FINDERS MINDS BEHIND THE BEST WORKSPACES IN INDIA

In celebration of Commercial Design magazine's 11th anniversary, we are proud to present the \"Minds Behind the Best Workplaces in India\".

time-read
5 mins  |
October 2024
REDEFINING WORKPLACE DESIGN AND SUSTAINABILITY FOR THE FUTURE
Commercial Design

REDEFINING WORKPLACE DESIGN AND SUSTAINABILITY FOR THE FUTURE

The 19th Smart Office Summit, held in New Delhi, explored the future of workplace design, bringing together industry leaders to discuss trends, sustainability, and innovative solutions for next-gen workspaces

time-read
3 mins  |
October 2024
SYNQ.WORK PLANS TO INVEST 60 CR. TO ADD 6 LAKH SQ. FT. OF MANAGED OFFICE SPACES TO ITS PORTFOLIO WITH NEW CENTRES IN BANGALORE, PUNE, AND HYDERABAD
Commercial Design

SYNQ.WORK PLANS TO INVEST 60 CR. TO ADD 6 LAKH SQ. FT. OF MANAGED OFFICE SPACES TO ITS PORTFOLIO WITH NEW CENTRES IN BANGALORE, PUNE, AND HYDERABAD

Synq.work, one of the leading managed office space providers in India has recently made an announcement to expand the current seating capacity from 3200 to 12,000 by adding an additional 8800 seats by December 2025.

time-read
1 min  |
September 2024
TANGIBLE ROI
Commercial Design

TANGIBLE ROI

How to connect your CAFM to obtain tangible ROI

time-read
3 mins  |
September 2024
UNLEASHING THE POTENTIAL OF THE OFFICE CAMPUS
Commercial Design

UNLEASHING THE POTENTIAL OF THE OFFICE CAMPUS

Exciting concept can re-ignite employees' desire to work onsite and drive creativity

time-read
2 mins  |
September 2024
REINVENTING RETAIL
Commercial Design

REINVENTING RETAIL

Inside Culdesac's future-forward design of Bershka Valencia

time-read
2 mins  |
September 2024
A VISION BEYOND THE CONVENTIONAL
Commercial Design

A VISION BEYOND THE CONVENTIONAL

Kangana Ranaut's Manikarnika Films Studio office, designed by The Orange Lane, transforms a creative workspace into an inspirational sanctuary, masterfully blending tranquillity and innovation.

time-read
2 mins  |
September 2024
WHEN INDUSTRIAL CHIC MEETS URBAN OASIS
Commercial Design

WHEN INDUSTRIAL CHIC MEETS URBAN OASIS

Studio Lotus breathes new life into Chennai's largest IT park with the design of The Hub at DLF Cybercity, Chennai - a dynamic mixeduse community hub that's a vibrant fusion of industrial design and community-centric spaces.

time-read
2 mins  |
September 2024
SHAPING THE FUTURE OF WORKSPACES
Commercial Design

SHAPING THE FUTURE OF WORKSPACES

Understanding the evolving dynamics of workplace design and operations.

time-read
3 mins  |
September 2024
CHANGING SHAPE
Commercial Design

CHANGING SHAPE

Five of the biggest breakthrough innovations redefining the fit-out industry

time-read
5 mins  |
September 2024