Phil Davis, founder and CEO of Propriartary, on why companies are embracing brand art to express their vision and mission statement in a more creative manner.
Brand identity remains an integral part of corporate culture and now companies are going beyond logos and marketing campaigns to influence consumers’ perception of their brand. As part of brand-art firm Propriartary, we have been advising companies on how to embed art into branding practices since 2012. It’s not just the big companies that are being more receptive towards corporate branding but also small and medium-sized enterprises (SMEs), which understand the significance of brand art. Initially, I was surprised to see that only a handful of companies took advantage of this.
While most companies spend a lot of money on creating a brand identity, working with interior designers and public relations firms, the focus can often be limited to the typeface, which sets the tone for an identity. The wall spaces are largely left blank or even if they do feature any artwork, it’s usually got nothing to do with their brand. Generally, it’s because the boss likes it or has a favourite artist. This could be counter-productive to what the company stands for and give an entirely different message.
Denne historien er fra April 2018-utgaven av Commercial Design.
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Denne historien er fra April 2018-utgaven av Commercial Design.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
A PIVOTAL SHIFT TOWARDS A NEW ERA IN GOVERNMENT BUILDING AESTHETICS
GPM & Associates transforms a traditional government office into modern, eco-friendly workplace that prioritises employee well-being and sustainable design
A SQUARE PEG IN A ROUND HOLE
This office project by Studio Deshi is a masterpiece that seamlessly blends ancient wisdom with contemporary design principles. The innovative approach creates a holistic environment that fosters well-being, productivity, and creativity, setting a new benchmark for the future of office design.
FOSTERING FUTURE-READY OFFICE
The Smart Office Summit 2024 served as a vital platform for industry leaders to share insights and strategies for navigating the challenges of workplace design and infrastructure maintenance.
TRANSFORMING WORK ENVIRONMENTS
In this conversation, Reema Bhandari, Director at M Moser Associates, explores the intersection of design, sustainability, and employee well-being in creating modern workplaces.
THE FUTURE OF DIGITAL TWINS IN THE AEC INDUSTRY: NOIN REGIND FROM DESIGN TO OPERATIONS
Harnessing real-time data and innovative technologies to revolutionise design, enhance operational efficiency, and promote sustainability in the architecture, engineering, and construction sectors
CRAFTING WORKSPACES THAT INSPIRE AND ADAPT
Andrea Andreotti, Chief Design Officer at Ultraconfidentiel, discusses how the firm’s bespoke design approach balances functionality and aesthetics, crafting spaces that are both adaptable and inspiring for the modern workplace.
PATH FINDERS MINDS BEHIND THE BEST WORKSPACES IN INDIA
In celebration of Commercial Design magazine's 11th anniversary, we are proud to present the \"Minds Behind the Best Workplaces in India\".
REDEFINING WORKPLACE DESIGN AND SUSTAINABILITY FOR THE FUTURE
The 19th Smart Office Summit, held in New Delhi, explored the future of workplace design, bringing together industry leaders to discuss trends, sustainability, and innovative solutions for next-gen workspaces
SYNQ.WORK PLANS TO INVEST 60 CR. TO ADD 6 LAKH SQ. FT. OF MANAGED OFFICE SPACES TO ITS PORTFOLIO WITH NEW CENTRES IN BANGALORE, PUNE, AND HYDERABAD
Synq.work, one of the leading managed office space providers in India has recently made an announcement to expand the current seating capacity from 3200 to 12,000 by adding an additional 8800 seats by December 2025.
TANGIBLE ROI
How to connect your CAFM to obtain tangible ROI