Phil Davis, founder and CEO of Propriartary, on why companies are embracing brand art to express their vision and mission statement in a more creative manner.
Brand identity remains an integral part of corporate culture and now companies are going beyond logos and marketing campaigns to influence consumers’ perception of their brand. As part of brand-art firm Propriartary, we have been advising companies on how to embed art into branding practices since 2012. It’s not just the big companies that are being more receptive towards corporate branding but also small and medium-sized enterprises (SMEs), which understand the significance of brand art. Initially, I was surprised to see that only a handful of companies took advantage of this.
While most companies spend a lot of money on creating a brand identity, working with interior designers and public relations firms, the focus can often be limited to the typeface, which sets the tone for an identity. The wall spaces are largely left blank or even if they do feature any artwork, it’s usually got nothing to do with their brand. Generally, it’s because the boss likes it or has a favourite artist. This could be counter-productive to what the company stands for and give an entirely different message.
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Denne historien er fra April 2018-utgaven av Commercial Design.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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PATH FINDERS MINDS BEHIND THE BEST WORKSPACES IN INDIA
In celebration of Commercial Design magazine's 11th anniversary, we are proud to present the \"Minds Behind the Best Workplaces in India\".
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The 19th Smart Office Summit, held in New Delhi, explored the future of workplace design, bringing together industry leaders to discuss trends, sustainability, and innovative solutions for next-gen workspaces
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UNLEASHING THE POTENTIAL OF THE OFFICE CAMPUS
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REINVENTING RETAIL
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A VISION BEYOND THE CONVENTIONAL
Kangana Ranaut's Manikarnika Films Studio office, designed by The Orange Lane, transforms a creative workspace into an inspirational sanctuary, masterfully blending tranquillity and innovation.
WHEN INDUSTRIAL CHIC MEETS URBAN OASIS
Studio Lotus breathes new life into Chennai's largest IT park with the design of The Hub at DLF Cybercity, Chennai - a dynamic mixeduse community hub that's a vibrant fusion of industrial design and community-centric spaces.
SHAPING THE FUTURE OF WORKSPACES
Understanding the evolving dynamics of workplace design and operations.
CHANGING SHAPE
Five of the biggest breakthrough innovations redefining the fit-out industry