NH1 Design takes us through its approach behind freshly branding a local Indian street food outlet while ensuring that it retains an identity credible of being authentic, fun, young and affordable.
Brief
The Ahmadabad market had been selling anything but authentic Vada Pav (typically, a local Mumbai delicacy); brands were serving it with cheese, Spinach and cholle (a form of peas). The essential idea for Majja, a quick-service restaurant selling Indian street food as a branded and hygienic experience, was thus to reinforce the delicacy’s authenticity.
Targeting the youth and office-goers, who prefer a quick snack at an affordable price, the challenge was to create a brand synonymous with authentic taste, fun, young and affordability
Denne historien er fra Issue 38-utgaven av Creative Gaga.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra Issue 38-utgaven av Creative Gaga.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
WE ARE THE CHANGE
Chief Creative Officer of Wallcano www.wallcano.com
TIME TO BE PREPARED AND MOTIVATED!
“Life should never get you down whether there’s a lockdown or not. Now, maintain safe social distancing, together we can be all-conquering. Let’s stay together by being apart. This one is straight from the heart” says, my friend Mr Karl Mascarenhas who heads DIVA Pageant Studio in Pune.
Painting Through Pandemic
Vibrant illustrator Tania Yakunova talks about her life as an artist in quarantine and shares her hopes and fears as we all wrestle through this pandemic.
Sketching The Lockdown Away
Known for his humour laced caricatures and cartoons, artist Uday Mohite voices his concerns as the pandemic ensues, the uncertainty reigns and the lockdown continues.
FIGHTING CORONA WITH COLOURS
Through original and vibrant illustrations, Ranganath captures the look and feel of Coronavirus induced pandemic. Here is a conversation to unravel the art, colours, style and mindset of the artist battling the quarantine.
STAY HOME AND MAKE ART
Mural artist Shahul Hameed unravels his secrets to remaining cheerful, positive and hopeful as we endure these stressful times while staying at home.
Battling Quarantine Through Art and Music
Vibrant colours, dark themes and Metal would define the artist and drummer Aaron Pinto who shares the influence of art and music on his quarantine time.
THE FUTURE OF WEB AND APP DESIGN
The Founder and Design Director of Lollypop, Anil Reddy shares his views on how the future of Web & App design hold and how it has already started transforming designers into research and strategy-driven solution provider.
THE FRAMED EMOTIONS
Sushant Kamble is a self-taught artist who turned his experimentations in Photoshop and explorations with art, into his profession. Even today, he enjoys discovering new techniques and features.
The Cosmic Chaos of India
Just like the cosmos, when you see India for the first time everything seems chaotic and yet every Indian person finds his/ her own order in that hustle which all goes in tandem. Pavan Rajurkar a freelance illustrator based out of Mumbai, capture this Indianness perfectly in his artworks for many different brands and studios. Some of his recent illustrations have been displayed here.
