Emphasising The Relevance Of Conscious Design

It is challenging for companies to anticipate the imminent changes in the business industry. Technology evolves and businesses follow suit. The setting of a corporate space requires avid attention in order to improve the complete scenario of the business sector. With time it has almost become mandatory for the newer workplaces to give importance to the space planning and aesthetics to keep pace with the growing standards.

- Sukanya Bhattacharjee

Contemporary companies and workspaces need spaces and furniture that can be modified according to the constant changes in team size, new equipment and can easily accommodate the changes in a team’s functional requirement. Consequently, flexible and adaptable furniture have become the trend setters and the obvious choices for many offices. Designing a space in the anticipated time frame is the need of the hour. It requires an innovative foresight, conscious planning of the space and investments in the right areas. The ZS campus at Pune exemplifies the same. Designed by DSP Design Pvt. Ltd., the ZS Associates workspace comprises of a bunch of offices under one roof, with over 2500 employees and campus amenities such as large cafeteria, gymnasium, gaming area and of course the client-employee spaces.

ZS campus was designed consciously with an attempt to incorporate modern space divisions, a stimulating material pallete and most importantly to break away from the mundane concept of “I” spacing. The intention was to create a setting which could be flexible for the users allowing team sizes to expand and contract as per their project requirements. Having a high concentration of entities, the office required a strategic approach towards the space utilization. The conceptual planning began with ruling out the stereotypical seating pattern in an office environment. The planning followed “Activity Based Design- ABW” which designs settings for users to work from anywhere at any given time which included closed rooms with various settings and formats, work cafes, collaboration huddles and access to quiet/ phone rooms from their work-desks.