The Stockholm-based studio takes an inclusive and passion-driven approach to design.
They weren’t aware of it at the time, but when Jonas Pettersson and John Löfgren founded their multidisciplinary design studio in 2005, their name for it, Form Us With Love, would become their mantra. The founders see “Form Us With Love” as a promise to their clients, as well as to themselves. “We should always do the things we are passionate about,” says Pettersson, the firm’s CEO.
Today, Form Us With Love (FUWL) has a dozen employees and an office in Stockholm, nearly five hours northeast of Linnéuniversitetet in Kalmar, where the co-founders met as students in the school’s design program. A studio of 12 may be large for a design team, they say, but it’s on the small side for a company— and that’s intentional. (Löfgren lovingly refers to the studio as a “big, dysfunctional family.”) It’s a size that allows Form Us With Love to be nimble, yet productive.
Denne historien er fra Specify 2018: 50 Years of NeoCon-utgaven av Metropolis Magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra Specify 2018: 50 Years of NeoCon-utgaven av Metropolis Magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
No New Buildings
The energy already embodied in the built environment is a precious unnatural resource. It’s time to start treating it like one.
The Circular Office
Major manufacturers are exploring every avenue to close the loop on workplace furniture.
Signs of Life
Designers, curators, and entrepreneurs are scrambling to make sense of motherhood in a culture that’s often hostile to it.
Interspecies Ethic
In probing the relationship between humans and nature, two major exhibitions question the very foundations of design practice.
Building on Brand
The Bauhaus turned 100 this year, and a crop of museum buildings sprang up for the celebration.
Building for Tomorrow, Today
Radical change in the building industry is desperately needed. And it cannot happen without the building trades.
Strength from Within
Maggie’s Centres, the service-focused cancer support network, eschews clinical design to arm patients in their fight for life.
Next-Level Living
The availability of attractive, hospitality-grade products on the market means everyday consumers can live the high life at home.
Mi Casa, Su Casa
Casa Perfect creates a memorable shopping experience in lavish private homes.
Enter The Culinarium
AvroKO imagines the future of residential amenities—where convenience, comfort, and sustainability meet.
