With a passion for environmental graphics, Joe Lawton has built a thriving practice at the intersection of branding and the built environment.
As the founding principal of Media Objectives, a six-year-old branding and experiential graphics studio within the architecture firm Valerio Dewalt Train Associates (VDTA), Joe Lawton knows a thing or two about presentation. At 34, the designer has a knack for identity building that—along with his seemingly unrelenting grit—has already paid off, not only in terms of his studio’s commissions but also in how his work relates to the firm’s design projects at large.
This past year, Lawton was promoted to principal at VDTA, making him the youngest ever at the firm. Media Objectives (M-O) now has a full-time staff of 12, and has finished spaces for clients across sectors. In particular, Lawton has taken a shine to workplaces for tech: Projects for Adobe, SanDisk, Yelp, and Glassdoor are all in the studio’s portfolio.
Denne historien er fra July/August 2018-utgaven av Metropolis Magazine.
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Denne historien er fra July/August 2018-utgaven av Metropolis Magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
No New Buildings
The energy already embodied in the built environment is a precious unnatural resource. It’s time to start treating it like one.
The Circular Office
Major manufacturers are exploring every avenue to close the loop on workplace furniture.
Signs of Life
Designers, curators, and entrepreneurs are scrambling to make sense of motherhood in a culture that’s often hostile to it.
Interspecies Ethic
In probing the relationship between humans and nature, two major exhibitions question the very foundations of design practice.
Building on Brand
The Bauhaus turned 100 this year, and a crop of museum buildings sprang up for the celebration.
Building for Tomorrow, Today
Radical change in the building industry is desperately needed. And it cannot happen without the building trades.
Strength from Within
Maggie’s Centres, the service-focused cancer support network, eschews clinical design to arm patients in their fight for life.
Next-Level Living
The availability of attractive, hospitality-grade products on the market means everyday consumers can live the high life at home.
Mi Casa, Su Casa
Casa Perfect creates a memorable shopping experience in lavish private homes.
Enter The Culinarium
AvroKO imagines the future of residential amenities—where convenience, comfort, and sustainability meet.
