When Snigdha Karmahe gave up her 9 to 5 job to follow her heart, she had no idea she was setting the stage for a very satisfying career in production design.
What drew you to the arts?
SK: My entire family was into theater, dance and music. As a child I was interested in painting and theater too but never realized that one could make a career out of them. I was studying Information Technology at NIT Raipur when I realized one should work in a field closer to their heart. That was my biggest learning! And since then I only do a thing if I enjoy it – not just for money, name or fame.
I went on to do a PG in Information and Digital Design from National Institute of Design, Ahmedabad. NID brought about a lot of changes in me. I think I would be a different person if I had not gone to NID. I think almost every day I apply what I learnt there. My IT background allows me to think art and technology together - which is very exciting. I also do art installation projects and in some of them I have combined art with some interactive technology.
What took you to production design for Bollywood?
SK: It was not a planned thing. After NID I was working as a story visualizer for Times of India in Mumbai. I also did some theater during this time. Soon I realized that I did not enjoy sitting in front of the computer the whole day - I loved interacting with real people and real spaces - so I quit my job. My parents were concerned and started questioning me about my career goals. They wanted me to have a 9 to 5 ‘settled’ job, but all I wanted was to follow my heart. They were unhappy and gave me the option to either stay with them and live according to their wishes or leave home. I decided to leave home and live on my own terms.
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A Legacy Continues
Leveraging the success of his family's export business, Naman Jain is focusing on creating a retail presence in India
Creating KAIRA
Long fascinated by Indian fabric, Nikita Gupta has launched an attractive line of contemporary apparel in traditional block prints
Stories faces tell
Aditya Narula dabbled in various vocations before he realized portraiture was the best way to express the fascinating complexities of the people he encountered along the way
time tested DESIGN
Surrounded by art and architecture as a child, Sarah Sham went on to take the family antiques business in a new direction through her interior design venture
DANGEROUSLY DELICATE
Kavya Potluri's attention to minute detail is what sets her intricate and unconventional jewelry apart
music as muse
A multidisplinary visual artist, Aaron Pinto, also known as Kidsquidy, has had an interesting journey that started with MTV and has him now working on everything from music videos to stage design
DEVELOPING A DISCOURSE
Documentary photographer Taha Ahmad believes his work has a greater purpose than merely being admired by a select audience for its esthetic value. It's when people are able to see the underside of society and understand the prevailing social injustice that the work tries to reveal that it is truly worthwhile.
Tiny little Stories
Creating miniature worlds allows Ruchika Nambiar to continue to play childlike games of make-believe
The Richness Of Handmade
Amit Vijaya and Richard Pandav are committed to bringing together many hands and hearts through their clothing label ‘amrich’
The perfect balance
Aniruddh Mehta is as much graphic designer as visual artist, and he tries to do justice to both through his work at Studio Bigfat
