Q. How will tyre retail evolve with the new Bridgestone Select + store?
A. Bridgestone India has always led the change in the consumer experience with our superior offerings. This started with introducing products that were durable and designed for Indian road conditions. To deliver the best product experience we introduced Bridgestone Select outlets in India where tyres purchase and all tyre related services could be availed at one stop. This has been a successful retail format for us. However, it is a known fact that tyres as a vehicle component garner far less involvement from consumers, in spite of them being a major contributor to overall vehicle performance and safety. The Bridgestone Select + stores are conceptualised to provide a solution for this issue. It takes a lot to make a superior tyre and there are multiple factors to consider before consumers make a pick. And, Bridgestone as a technology leader is taking a lead in sharing our knowledge and expertise so that consumers can make a more involved and informed decision.
Q. How are you going to integrate an educational experience in tyre retailing?
Denne historien er fra March 2021-utgaven av Auto Components India.
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Denne historien er fra March 2021-utgaven av Auto Components India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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NEW ZF TESTING LAB IN THE UK
ZF has opened a new testing lab in the UK. UK’s first dedicated 800V Test and Validation Laboratory is located at its R&D hub in Solihull.
CUMI RECEIVES TOT FROM DMRL
Carborundum Universal Limited (CUMI) receives Transfer of Technology (ToT) from Defence Metallurgical Research Laboratory (DMRL) to manufacture add-on composite armour for Wheeled Armoured Platform (WhAP) vehicles.
NEOLITE ZKW OPENS NEW PLANT IN PUNE
Neolite ZKW has opened a new eco-friendly manufacturing plant in Pune.
BRIDGING THE SKILL GAP
In an upfront interaction, Marcos Oliveira, President and CEO of lochpe-Maxion S.A. speaks about the upskilling initiative to bridge the skill gap and create a level playing field, with Upendra Kasbekar.
TECHNICAL EMPOWERMENT AT MAXION WHEELS
In an era where the need for skilled labour is more pressing than ever, initiatives focused on upskilling through industry-academia collaboration have become pivotal to national growth, writes
CROSS BORDER SOLUTIONS
In the automotive aftermarket, the push for digitisation has become essential for companies of all sizes seeking a competitive edge in global e-commerce
FRONT-ENGINE MULTIAXLE GARUD
Ashok Leyland has unveiled the Garud, a testament to advancements in bus chassis engineering featuring an innovative architecture and quality aggregates, writes Upendra Kasbekar.
VEERO CHASSIS AND UNDERPINNINGS
Mahindra Veero spotlights chassis innovations and robust underpinnings. The advancement in the underpinning is significant, writes .
POWERTRAINS AND THE EVOLVING AFTERMARKET
The 27th edition of Automechanika Frankfurt got underway, marking the return of the global automotive industry's largest B2B aftermarket trade fair. It underscored the powertrains and the evolving aftermarket,
HIGH PRECISION PRODUCTION
MR Components leverages intelligent automation to produce high-precision gear components monthly, optimising output with unmanned operations. In an upfront conversation, Alessandro Reguzzo, Founder and MD of the company shares the fundamental philosophy with Team
