Seg Automotive | Offering Cleaner, Electrified Mobility Solutions
The starter motor and generator are essential requirements to bring a vehicle’s powertrain to life, be it an internal combustion (IC) engine or an electric motor. SEG Automotive (as the company is known now) was established in 1913 as part of the Bosch group when it initially manufactured generators, regulator switches and headlights. The company’s Indian arm has been a leading player in the domestic market, with a presence of almost 30 years. In January 2018, SEG Automotive was acquired by Zhengzhou Coal Mining Machinery Group Co (ZMJ) and now operates as an independent company.
We met with Hans-Joachim Kuppel, Member, Executive Board and Chief Sales Officer (CSO), SEG Automotive GmbH (L), and Anil Kumar MR, Managing Director, Regional President – India, SEG Automotive India Pvt Ltd (R), and learnt about the company’s focus areas, new offerings and the future role of power solutions in the automotive space. SEG Automotive aims to focus all its developments and innovative solutions on reducing CO2 emissions. The company wants to actively shape the transformation from IC engines to full electrification, noted Kuppel.
BACKGROUND, FOCUS AREAS
In its initial times under Bosch, SEG used to produce generators, regulator switches, headlights and starter motors. Established over a century ago, the company has come a long way since; focusing on developing solutions to improve fuel economy and reduce CO2 emissions.
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