![AN ABSOLUTE APPROACH](https://magarticles.magzter.com/articles/5098/617693/60705d95948db/AN-ABSOLUTE-APPROACH.jpg)
Hugely successful in its homeland of China, you’d be forgiven if you hadn’t heard of the premium electric vehicle manufacturer NIO as the company doesn’t sell vehicles outside of the country. The first team winner and a founding manufacturer of Formula E, NIO was founded in 2014, the company’s mission is to cultivate a ‘joyful lifestyle’ for its users by offering a range of smart EVs, that give the best user experience and encourage a more environmentally aware way of life. It’s a statement that Hui Zhang, NIO Europe vice president believes in. “From the outset, NIO never placed selling cars as the objective of the company. The mission was fixed to shape a sustainable lifestyle. It’s all about the home, and to make your life more holistic,” he says. Indeed, there is an NIO Community, which includes a radio station that produces its own content. Penetration rate is high, with over 90% of NIO’s 68,000 users in China. NIO’s app has been downloaded 1.3 million times, making it one of the most popular in China, fuelling the NIO ecosystem and providing part of that vital holistic experience. ‘NIO Houses’ also offer drivers the NIO experience. That integrated user experience will come to European markets in the second half of 2021.
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Denne historien er fra Issue 32-utgaven av AutoVolt Magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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BMW Prices Up All-Electric i4 Saloon And iX SUV
DUE for UK launch in November 2021, BMW has released pricing details for the new all electric i4.
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Volvo Trucks announces new family of heavy electric HGVs
VOLVO Trucks will boost its electric truck range in 2022, with the arrival of three more zero emission HGV models. Joining the FE and FL Electric trucks which are aimed at urban routes and use, the new FH, FM and FMX Electrics will cater for the heavier road transport sector.
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VOLKSWAGEN GOLF GTE
Can a hybrid hot hatch really deliver the best of both worlds? Alex Grant finds out.
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REACH FOR THE SKIES
Electric flying racing cars have literally taken off, thanks to pioneering efforts from the Airspeeder team.
![POLESTAR 2](https://reseuro.magzter.com/100x125/articles/5098/724613/6124cc809ae81/crp_POLE-STAR-2.jpg)
POLESTAR 2
With motorsport in its DNA, has Polestar cracked the electric driver’s car?
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HYUNDAI IONIQ 5
The retro-inspired first instalment of Hyundai’s new-generation EV line-up has substance worthy of its head-turning styling.
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Kia EV6
Hot on the heels of the Hyundai IONIQ 5, sister car the EV6 heralds a fresh new design direction for Kia, as well as the first of eleven electric cars (including seven dedicated) to launch globally by 2026.
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BEAUTY... and the BEAST
With five rounds, nine teams and no fossil fuels; the first season of Extreme E is a no-holds barred proving ground for next-generation electric technology, and the result of some competing sustainability requirements.
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Audi prices Q4 e-tron
THE new Audi Q4 e-tron all electric SUV is now on sale on the UK, with prices starting at £40,750 OTR for the standard model and £42,250 OTR for the more swoopy, coupélike Sportback model.
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2021 JAGUAR E-TYPE ELECTROGENIC
The Jaguar E-Type, dubbed “the most beautiful car ever made” by Enzo Ferrari needs little introduction to classic car fans the world over. Its design is so iconic that the E-Type is frequently credited as blurring the lines between definitions of art, sculpture and vehicular transportation.