Roland Bouchara: 'Our aim is sustainable and profitable growth'

The Managing Director and CEO of Stellantis India is bullish on the Jeep and Citroen brands as the company strengthens its product portfolios and retail networks. An interview with Mayank Dhingra.

- Mayank Dhingra

'Our strategy is to maintain the separate identities for both the Jeep and Citroen brands because our customers are buying into an image and brand USPs.'

How do you envision the long-term profitability of Stellantis India?

Our strategy in India is aligned to achieving sustainable profitability. We are, therefore, not going to develop volumes for the sake of it. Instead we are going to target volumes with a strong product portfolio, and our ambition for the next few years, is to make sure that each of our products — both for Jeep and Citroen — has a strong, long-term presence and market share within their respective segments. On top of it, sustainable profitability is that basic requirement which will form the backbone of our investment and product development to grow in India.

With limited volumes, how would you handle dealer viability for both brands in India?

I would say that our dealers for the Jeep, on an average, are profitable and we are hopeful that they will become even more profitable with the launch of the Meridian and the upcoming Grand Cherokee. We are on track of our strategy of launching five Jeep models within the next 12 months, and three out of those have already been introduced.