For the past 67 years Ducati’s USP [unique selling proposition} has been the closeness of its customer products to the bikes its factory riders race with successfully at the highest level. Even if today it bravely seeks to compete with three of the four Japanese manufacturers in MotoGP racing, like the fourth, Kawasaki, Ducati’s natural sporting home is Superbike racing, with its riders aboard evolved versions of bikes its customers can buy in their friendly local Ducati dealer.
It’s been that way ever since May 1954, when progettista Fabio Taglioni began work at the state-owned Ducati factory in Bologna, then considered to be at the lower end of the plethora of Italian manufacturers competing to meet the need for personal transportation in postwar Italy, with a prosaic range comprising the Cucciolo clip-on moped engine, Cruiser scooter and various 100cc pushrod-engined models.
Denne historien er fra September 2021-utgaven av Bike SA.
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Denne historien er fra September 2021-utgaven av Bike SA.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
A Ladies Perspective What a Surprise Kawasaki Ninja 1000SX
I’m sure as everyone knows by now there is little that compares to my BMW K1200S and out of the 13 different bikes I’ve been lucky enough to ride over the 18 months I’ve been riding, I finally came across one that I’m almost certain I’d swap my bike for…
Goodwood's 79th Members Meeting - Hunting, Shooting and - Racing
For that’s what marked the 79th Goodwood Members Meeting aka 79MM, held this year on April 9-10, which this time included two thrilling motorcycle races, each with a blanket finish which in Race 1 saw less than a second covering the first four bikes home.
MIDWEIGHT PUNCH - TRIUMPH TIGER SPORT 660
The Triumph brand seems to be going from strength to strength worldwide. New models are seeing the light of day in various sectors, and here in South Africa there is a carefully planned dealer expansion program in action.
Isle of Man TT-winning ABUS NORTON NRS588 GONE BUT NOT FORGOTTEN
Exclusive track test of the last British bike to win the Isle of Man Senior TT in 1992, after what's widely considered to be the most exciting race ever held in the Island
NORTON ROTARY RACERS HISTORY - Rotary Race Record
For eight successive seasons the world’s first - and so far only - Rotary-engined racebikes swept to serial success on British racetracks. Here’s a timeline on their ebb and flow.
MOTO MORINI'S Alberto Monni - INTERVIEW
Exclusive interview with Moto Morini's CEO Alberto Monni, responsible for directing its ride along the comeback trail since its 2018 takeover by Zhongneng Vehicle Group/ZVG
KAWASAKI NINJA 1000SX - Surprise Package
I’ve recently written in my Editor’s note bemoaning the lack of available Sports-Touring motorcycles nowadays.
DRYSDALE HISTORY PART 4/5: 25 YEARS ON FROM CREATION OF FIRST 750-V8
2002 1000-V8 Bruiser mega-Monster was a Naked roadster with added muscle - the answer to the question of how to out-max a Yamaha V-Max!
GODIER & GENOUD KAWASAKI 1000 - Enquring Excellence
Exclusive track test at France's Carole circuit of what's arguably the first motorcycle of the modern era - the title-winning Kawasaki Endurance racer built in 1975 by Frenchmen Georges Godier and Alain Genoud
Unnecessarily Fast, or Unnecessarily Dangerous?
“The bigger they are, the harder they fall.” This truism comes from boxing, but applies to all walks of life. Innovative MotoGP superstar Marc Marquez, however, adds a new twist.
