Gavin Green
Car India|May 2017

‘The jobs at the heart of today’s car industry will go the same way as boatswains and wainwrights’

Gavin Green

TOMORROW’S CARS WILL BE ‘iPhones on wheels’. Honestly, if I hear another car company boss say that I swear I’ll stick a Tumblr up his YouTube and he’ll no longer be my Facebook friend.

Car chiefs today are obsessed by connectivity. I hear more today at car press conferences about phoning friends, voice-activated messaging, streaming music, sat-nav and apps than I do about engines, handling and ride quality. The headline ‘innovation’ for the new Citroën C3 was its connected camera. Those great old DS engineers would be spinning in their hydro-pneumatic graves.

It is partly because car companies have been rubbish at connectivity for years. They are also desperate to woo millennials, who apparently have to be continually connected to lead fulfilling lives, and are about as interested in cars as Homer Simpson is in an evening jog.

Denne historien er fra May 2017-utgaven av Car India.

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Denne historien er fra May 2017-utgaven av Car India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.