By localising the Global Series (GS) platform, Sml Isuzu is aiming at a higher market share in India.
SML Isuzu has begun selling the Global Series of light and medium duty trucks that it unveiled at Auto Expo 2018. Flaunting new cabins, the trucks reflects on the company’s strategy to increase market share in India. Leveraging Isuzu’s global experience and design philosophy, the Global Series trucks include the Samrat (GS) HD19, Sartaj (GS) turbo-CNG, Samrat (GS) tipper, Samrat GS, Super GS, Supreme GS, Prestige GS, Sartaj (GS) HG 72, Sartaj (GS) 59XM and Sartaj (GS) 5252XM. They range from 5.9-tonne to 10.25-tonne, and offer many new and interesting elements apart from the new cabins. Engineered to address the changing needs of operators, the new cabins make for a modern and elegant appearance. If they provide a hint of the change that is taking place at SML Isuzu at various levels, including manufacturing, the development and launch of the Gobal Series trucks also points at utilising global expertise to enhance the local touch.
Global expertise, local touch
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