![ANYA VIOLET, CORINNE MAYER, JAIME DEMPSEY](https://magarticles.magzter.com/articles/15533/450819/5ecf6796ad82a/ANYA-VIOLET-CORINNE-MAYER-JAIME-DEMPSEY.jpg)
In the male-dominated world of motorcycling, protective-gear makers largely approached designing for women by using either the stereotypical “pink it and shrink it” approach, or simply adding rhinestones, fringe, or prints depicting floral designs or tribal butterflies. And loudly logoed, to boot.
Things have finally changed over the past few years as several boutique brands have popped up offering a different design approach. ATWYLD, founded by Anya Violet, Corinne Mayer, and Jaime Dempsey, is one of the more prominent brands bringing a fashion-focused street-wear-inspired look to women’s riding gear. They all had observed lots of women rejecting conventional technical riding gear because they didn’t like how it looked, choosing to wear street clothes. “Why not take those protective qualities and put them into everyday street silhouettes?” Violet says. “The goal is to get more women to wear some level of protection.”
Violet is a graduate of the Fashion Institute of Design and Merchandising in San Francisco, and she spent the first decade of her career designing for prominent brands such as RVCA, Billabong, and O’Neill. When she first met her ATWYLD business partners, Mayer and Dempsey, during the early years of her women’s motorcycle camping event, Babes Ride Out, the three women hit it off. Their friendship grew through the community created by Babes and extended beyond the event.
Denne historien er fra Issue 2 - 2020-utgaven av Cycle World.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra Issue 2 - 2020-utgaven av Cycle World.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
![KENNY CUMMINGS](https://reseuro.magzter.com/100x125/articles/15533/566995/5fe2dd983b446/crp_KENNY-CUMMINGS.jpg)
KENNY CUMMINGS
The BUILDER
![WORKING FOR THE READER](https://reseuro.magzter.com/100x125/articles/15533/566995/5fe2cbd11818d/crp_WORKING-FOR-THE-READER.jpg)
WORKING FOR THE READER
On 58 years and a new start
![WRITING BY ACCIDENT](https://reseuro.magzter.com/100x125/articles/15533/566995/5fe2edea81cf3/crp_WRITING-BY-ACCIDENT.jpg)
WRITING BY ACCIDENT
Learning to get solidly behind every word
![LITTLE HERO](https://reseuro.magzter.com/100x125/articles/15533/566995/5fe2db8d36ad5/crp_LITTLE-HERO.jpg)
LITTLE HERO
The Honda Trail 125 faces Captain Overkill and comes out humbly victorious
![CREATIVE TOOLS](https://reseuro.magzter.com/100x125/articles/15533/566995/5fe2d9a5b28ed/crp_CREATIVE-TOOLS.jpg)
CREATIVE TOOLS
How four master builders defined the path of the 2021 BMW R 18
![THE SUZUKI HAYABUSA](https://reseuro.magzter.com/100x125/articles/15533/566995/5fe2d45f2142b/crp_THE-SUZUKI-HAYABUSA.jpg)
THE SUZUKI HAYABUSA
Suzuki said the first Hayabusa invented a new category called Ultimate Sport. We said, “Yeah, right,”…until we rode it.
![FORCES OF CREATION](https://reseuro.magzter.com/100x125/articles/15533/566995/5fe2cd63d8295/crp_FORCES-OF-CREATION.jpg)
FORCES OF CREATION
The Harley-Davidson V-Twin has shaped American motorcycling
![ASSAULT ON PIKES PEAK EXPEDITION II](https://reseuro.magzter.com/100x125/articles/15533/566995/5fe2e0ade4b6f/crp_ASSAULT-ON-PIKES-PEAK-EXPEDITION-II.jpg)
ASSAULT ON PIKES PEAK EXPEDITION II
Forty-three years ago, we did it with a Honda 50 and a Stella 10-speed bicycle...
![ALTERED STATE of ADVENTURE](https://reseuro.magzter.com/100x125/articles/15533/566995/5fe2e6816c850/crp_ALTERED-STATE-of-ADVENTURE.jpg)
ALTERED STATE of ADVENTURE
Smaller ADVs, bigger rewards.
![ADDING A DIMENSION](https://reseuro.magzter.com/100x125/articles/15533/566995/5fe2eb76d1054/crp_ADDING-DIMENSION.jpg)
ADDING A DIMENSION
We send our motorcycle-loving car racer to the Yamaha Champions Riding School so he can learn to think outside the, ahem, box.