BLVD Legend

Legends Aren’t Bought They’re Built
 

- Beto Mendoza

When it comes to automotive customization there is no denying that Southern California is the melting pot of ingenuity, creation, and the birthplace of many styles of car customizing. Regardless of whether you love lowriders, hot rods, imports, or movie cars, SoCal has been the birthplace of many, and in turn produced some of the most legendary cars, and equally legendary companies, which spawned a wave of aftermarket car accessories and the beginning of a movement.

But even with East Los Angeles being the birthplace of lowriding, the reach of its influence is global. From Germany to Dubai, Barcelona to Japan, lowriding has grown exponentially and as it expands, we’re seeing different styles being adopted in other regions. But the infatuation with lowriding is one that goes beyond the consumer. There is even one city so infatuated with the lowriding phenomenon that it led them to become the self-proclaimed and self-anointed “Lowrider Capital of the World.”

That city? Española, New Mexico.