So said famed travel documentarian Anthony Bourdain, who nailed it down rightly in stating why every trip is life-defining. The time when we at MOTORINDIA sat down to contrive what would later take shape as the ‘Happiness Truck’ campaign, little did we know that we would accomplish much more than what we had intended, to the extent that all the surprises, revelations, wisdom and grasp of the reality we picked up on the way has bettered our perspectives on trucking.
In fact, the experiences gained will even shape how we write about trucks and truckers in the future. Well, the bucket list of the HT campaign included taking a truck to the formidable Himalayas, encouraged by the fact that hundreds of truckers get there every year, via quick detours to all major trucking towns on the way and then engage the stakeholders for happiness and awareness as well as help better their lives and the industry. We did deliver on all those fronts, but what we took back with us – professional learnings and personal experiences, together with a sense of satisfaction – seems way more praiseworthy and noble than what we left behind!
Denne historien er fra November 2019-utgaven av MOTORINDIA.
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Denne historien er fra November 2019-utgaven av MOTORINDIA.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
ATS ELGI launches new range of equipment for CV segment
GARAGE EQUIPMENT
VECV delivers 50 CNG buses to PMPML in Pune
VEHICLE ZONE
Lucas TVS chosen as one of India's best workplaces in auto industry
The certification was done by The Great Place to Work Institute which works with the purpose of giving companies an opportunity to benchmark their practices that make every workplace unique for employees
JAMNA AUTO launches new trailer air suspension, bullish on market success
Understanding the pulse of the Indian customers, drivers and operating conditions, the home-grown company has come up with an ‘Indian product for Indian roads at Indian price’, reports N. Balasubramanian
Bridgestone drives Saabri Logistics' advancement with top-notch end-to-end tyre management
It is never easy for a fleet operator to strike the right balance between tight revenues and rising fuel and parts’ costs. However, if chosen wisely, important elements such as tyres can help in business advancement. Rajesh Rajgor finds this to be true in the case of Saabri Logistics
ZF to invest Euro 200 million as part of ‘Refresh India' strategy
ZF has announced a significant investment of around Euro 200 million as part of a strategic consolidation of its business domains with renewed impetus to drive growth in the Indian market over the next decade.
Chasing records, making roads, with Tata trucks
Jagdish Kadam, Chairman & Managing Director, Raj Path InfraCon shares details with MOTORINDIA about striving to create a world record for the longest road constructed in 24 hours, his company operations, and his fruitful association with Tata Motors.
IPL-Shaw JV for DEF solutions takes flight!
Commenting on this development, Gautam Venkataramani, Director, IPL Shaw Solutions India, said, “India Pistons Limited’s customer experience, local manufacturing strength over 60+ years with research and development and application engineering expertise will be used to provide DEF system solutions with light-weighting, performance-oriented approach leading to CAFE focus.”
What COVID has taught the resilient auto retail industry
In this special Guest Column, Vinkesh Gulati, President, Federation of Automobile Dealers Associations (FADA), shares his observations and views on how the Indian automotive retail sector has weathered the COVID storm and the key learnings and takeaways from the experience
“Cautiously optimistic on growth as COVID continues, emphasis on strong exports and aftermarket” - Vinnie Mehta
Contributing more than 6% to the nation’s GDP as per reports in April 2021, the Indian automotive industry in its entirety provides employment to about ‘37 million people’.