Similar to how it threw down the gauntlet to competition during its market launch back in 2012, DICV made a strong statement of intent by showcasing its full range of BS-VI medium and heavy-duty trucks, 13 of them in total, at a massive exclusive ‘Bharat6 premiere’ event at the CIDCO exhibition centre in Navi Mumbai. On display in addition to the trucks were a BharatBenz bus, two chassis, a BS-VI powertrain, and information and exhibits on ‘Proserv’ and the company’s telematics solutions ‘Truckonnect’ and ‘Bus Connect’ which are now being offered for customers in India.
The new BS-VI product portfolio was first showcased to the media, followed by exclusive sessions for BharatBenz dealers, customers and financiers across three days. The vehicles are available for pre-bookings and will be introduced depending on the fuel availability in each region. According to DICV, customer response for the new vehicles has been fantastic with some of them already placing orders.
Addressing the media during the premiere, Satyakam Arya, MD & CEO, DICV, said: “BharatBenz came to India to transform the CV industry and challenge the status quo. We have been doing it with great success and will continue to do so. The need of the hour is solutions that are smarter both for the environment and for our customers’ business. Today, we present ‘the future’, designed and developed keeping in mind elements beyond trucks and buses, beyond just meeting an emission standard and beyond just offering features and solutions. We are proud to offer ‘Profit Technology+’ which will set new benchmarks for medium and heavy-duty trucks with improved fuel efficiency, safety, and connectivity.”
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Denne historien er fra February 2020-utgaven av MOTORINDIA.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
ATS ELGI launches new range of equipment for CV segment
GARAGE EQUIPMENT
VECV delivers 50 CNG buses to PMPML in Pune
VEHICLE ZONE
Lucas TVS chosen as one of India's best workplaces in auto industry
The certification was done by The Great Place to Work Institute which works with the purpose of giving companies an opportunity to benchmark their practices that make every workplace unique for employees
JAMNA AUTO launches new trailer air suspension, bullish on market success
Understanding the pulse of the Indian customers, drivers and operating conditions, the home-grown company has come up with an ‘Indian product for Indian roads at Indian price’, reports N. Balasubramanian
Bridgestone drives Saabri Logistics' advancement with top-notch end-to-end tyre management
It is never easy for a fleet operator to strike the right balance between tight revenues and rising fuel and parts’ costs. However, if chosen wisely, important elements such as tyres can help in business advancement. Rajesh Rajgor finds this to be true in the case of Saabri Logistics
ZF to invest Euro 200 million as part of ‘Refresh India' strategy
ZF has announced a significant investment of around Euro 200 million as part of a strategic consolidation of its business domains with renewed impetus to drive growth in the Indian market over the next decade.
Chasing records, making roads, with Tata trucks
Jagdish Kadam, Chairman & Managing Director, Raj Path InfraCon shares details with MOTORINDIA about striving to create a world record for the longest road constructed in 24 hours, his company operations, and his fruitful association with Tata Motors.
IPL-Shaw JV for DEF solutions takes flight!
Commenting on this development, Gautam Venkataramani, Director, IPL Shaw Solutions India, said, “India Pistons Limited’s customer experience, local manufacturing strength over 60+ years with research and development and application engineering expertise will be used to provide DEF system solutions with light-weighting, performance-oriented approach leading to CAFE focus.”
What COVID has taught the resilient auto retail industry
In this special Guest Column, Vinkesh Gulati, President, Federation of Automobile Dealers Associations (FADA), shares his observations and views on how the Indian automotive retail sector has weathered the COVID storm and the key learnings and takeaways from the experience
“Cautiously optimistic on growth as COVID continues, emphasis on strong exports and aftermarket” - Vinnie Mehta
Contributing more than 6% to the nation’s GDP as per reports in April 2021, the Indian automotive industry in its entirety provides employment to about ‘37 million people’.
