Austrian-British philosopher Ludwig Josef Johann Wittgenstein once put it: “The limits of my language mean the limits of my world.” Language has a vital role to play. But for my own experience, I too wouldn’t have bought this premise. I was shifted from Jamshedpur to Chennai. I remember the days when I was amid the gathering of those whose mother tongue was entirely different from mine and there was no common linguistic bridge between us. That was the perfect litmus test. Blank stares and derisive smirks greeted me, making me miserable. Think of the challenge when you are on the road in a territory where your felicity with your native lingo has no relevance.
And you want to order food at the roadside eatery, whose menu card is all Greek and Latin for you, simply put, ignorance about the printed language. I can well imagine the plight of our South Indian truck drivers when they travel across the rest of the country. There must be a hapless feeling of being left in the lurch as a result of the absence of familiarity with the commonly spoken language in those parts of the nation. The challenge assumes a gigantic proportion when you must communicate with a group of truck drivers on various issues impacting their lives while they are on the move or waiting for unloading the consignment. As a trainer, I had to contend with such a scenario recently.
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Denne historien er fra June 2021-utgaven av MOTORINDIA.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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ATS ELGI launches new range of equipment for CV segment
GARAGE EQUIPMENT
VECV delivers 50 CNG buses to PMPML in Pune
VEHICLE ZONE
Lucas TVS chosen as one of India's best workplaces in auto industry
The certification was done by The Great Place to Work Institute which works with the purpose of giving companies an opportunity to benchmark their practices that make every workplace unique for employees
JAMNA AUTO launches new trailer air suspension, bullish on market success
Understanding the pulse of the Indian customers, drivers and operating conditions, the home-grown company has come up with an ‘Indian product for Indian roads at Indian price’, reports N. Balasubramanian
Bridgestone drives Saabri Logistics' advancement with top-notch end-to-end tyre management
It is never easy for a fleet operator to strike the right balance between tight revenues and rising fuel and parts’ costs. However, if chosen wisely, important elements such as tyres can help in business advancement. Rajesh Rajgor finds this to be true in the case of Saabri Logistics
ZF to invest Euro 200 million as part of ‘Refresh India' strategy
ZF has announced a significant investment of around Euro 200 million as part of a strategic consolidation of its business domains with renewed impetus to drive growth in the Indian market over the next decade.
Chasing records, making roads, with Tata trucks
Jagdish Kadam, Chairman & Managing Director, Raj Path InfraCon shares details with MOTORINDIA about striving to create a world record for the longest road constructed in 24 hours, his company operations, and his fruitful association with Tata Motors.
IPL-Shaw JV for DEF solutions takes flight!
Commenting on this development, Gautam Venkataramani, Director, IPL Shaw Solutions India, said, “India Pistons Limited’s customer experience, local manufacturing strength over 60+ years with research and development and application engineering expertise will be used to provide DEF system solutions with light-weighting, performance-oriented approach leading to CAFE focus.”
What COVID has taught the resilient auto retail industry
In this special Guest Column, Vinkesh Gulati, President, Federation of Automobile Dealers Associations (FADA), shares his observations and views on how the Indian automotive retail sector has weathered the COVID storm and the key learnings and takeaways from the experience
“Cautiously optimistic on growth as COVID continues, emphasis on strong exports and aftermarket” - Vinnie Mehta
Contributing more than 6% to the nation’s GDP as per reports in April 2021, the Indian automotive industry in its entirety provides employment to about ‘37 million people’.