Excellence and efficiency of Bridgestone delivers huge savings for YRC Logistics
MOTORINDIA|May 2021
This automotive veteran from Indore, Madhya Pradesh, hit upon a success streak a few years ago when he opted for Bridgestone tyres for more than half his fleet. Manoj Choubey, Director, YRC Logistics is only too happy to share with Sarada Vishnubhatla his experience with the tyre manufacturer and elaborates on how the tyre professionals have helped him in making his business successful while keeping down-time to almost nil! Here’s the report.
Sarada Vishnubhatla
Excellence and efficiency of Bridgestone delivers huge savings for YRC Logistics

Butter-soft glide on the road is the ultimate dream of a fleet owner and his drivers. It is also the singular aim of a tyre manufacturer worth it's salt. Manoj Choubey, Director, YRC Logistics and Bridgestone prove it to be true.

Established in 2014, YRC Logistics (YRC) is one of the largest and fastest-growing company in Indore, Madhya Pradesh today. YRC primarily ferry FMCG, pharma products and tyres in containerized vehicles. The company owns its fleet of 150 trucks of which 25 are BS-VI variants. These vehicles are 32-feet multi-axle ones and are of 28-ton capacity. Since they ferry expensive goods and products, YRC takes utmost care in reaching the goods on time every time to their customers. The entire fleet is equipped with two GPRS devices with two different data network services so that if in certain areas one does not work, the other will.

A little more than 3 years ago, Manoj Choubey started converting to using Bridgestone tyres and today at least half the number of his vehicles are running on these tyres. Over time, Choubey saw Bridgestone tyres giving better mileage over other brands and he was impressed with the sales and service team of Bridgestone coming to his rescue whenever he had an issue with tyres – be it about their maintenance or pre-empting problems. Today, Bridgestone has become an integral part of YRC’s success.

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