Trailer mechanical suspension and truck lift axle suspension are the two new state-of-the-art offerings in the aftermarket segment from Jamna Auto Industries (JAI). Launched recently amidst much fanfare and attended by the company’s key distributors, the two products once again are trend-setters in the Indian markets.
Mr. Randeep S. Jauhar, Vice Chairman and Executive Director, said: “The objective of the launch is to increase the content per vehicle with the focus on increasing our share in the aftermarket and to make it easier for our distributors to access our products. This is in alignment with our consistent aim to be the first in the country to launch such products.”
Mr. Pradeep S. Jauhar, Managing Director and CEO, added: “We are adding more technology to our products meant for especially and including the aftermarket ones too and we are getting our aftermarket network much smoother now with these.”
Talking about the launches, Mr. Sunil Laroiya, Vice President - R&D, shared: “We have launched trailer suspension with parabolic spring that is a first of its kind in India. As of today, multi-conventional spring is being used. Then we have also launched lift-axle along with the trailer, which is also a first in our country, because in our market rigid axles are the norm. Other products that are launched include air bellows, bushes, bolts and fasteners – basically all components related to lift axles.”
Strategy – Aftermarket
JAI has literally taken a calculated risk of introducing highly engineered products into the aftermarket – which even today is unorganized mostly. In general, products made for aftermarket undergo no testing. But for JAI, it is imperative to offer an extensively tested product.
Mr. Laroiya explained it: “Absolutely zero compromise is what we follow. Even if we are selling a bolt, it is tested to make sure that once the product is launched, it is quality certified by our engineering team.” And the so-called risk is all a well-thought out and an integral part of their aggressive marketing strategy because the quality assurance at JAI increases the brand recall value multi-fold without fail.
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