The TRATICO Effect
MOTORINDIA|April 2019

Emerging truck application builder delivering innovative solutions.

N. Balasubramanian
The TRATICO Effect

The Indian truck application space is quite an exciting one. While it is a known fact that the sector is a highly unorganized one, it also presents a huge opportunity for organized players to make the most of the available potential. Within the organized segment, we have wellestablished brands on one side and new players coming up with solutions that redefine the stature of the sector.

TRATICO Engineering is one such ‘transformer’ in the truck application space. Founded in 2012 as Shraddha Engineering, TRATICO which basically stands for TRAiler, TIpper, COntainer, was formed as a Private Limited Company in 2018, for better market reach and brand recognition. Mr. Karthick Ramadass with strong application engineering experience at highly-reputed firms, founded TRATICO with the aim of providing custom engineered solutions which in turn provides more payload, tyre life, fuel efficiency, cost-effective solutions in the growing heavy commercial vehicle industry. Having found good acceptance for its engineering approach, the company is now ready with a wide range of robust products that are approved and certified by the Automotive Research Association of India (ARAI) and is rearing to expand big time in the coming year.

Sharing his vision for TRATICO, Mr. Karthick, CEO, TRATICO Engineering India Pvt. Ltd., says: “Our objective is to contribute to the society by focusing on new concepts and global technology to reduce road accidents, reduce fuel consumption and enhance cargo pay load which will help TRATICO to be a preferred and respected brand as a leader in manufacturing with the most reputed and professionally-managed systems.”

Product portfolio

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