How has the equation with your customer changed in the post-pandemic era?
The equation has changed for sure. After wave one and two the interest in sustainable products has gone up. During the pandemic and lockdowns people have witnessed nature reviving. Everybody realised that the automobile, as a category, is also responsible to society, especially in the chaos that we are in today, be it noise or air pollution. Somewhere there is an increased awareness for sustainability and sustainable products. Responsible customers are ready to pay a premium for it as well.
Sustainability is also about data and security as well. There is a lot of discussion about how data is secured since many of these cars are connected. Moreover, customers are becoming increasingly aware and they want brands to really take their consent before marketing technology (martech) tools such as retargeting campaigns are being activated.
What are the key demands and concerns of luxury customers in India?
Luxury customers get excited by products. Globally, we have more than five kinds of EVs. The biggest question that we keep getting from Indian customers is when are we bringing the entire EV portfolio to the country. They want more options; they want more products. That’s why we want competition to come up with more products and the ecosystem to develop as fast as possible which will help all players in the long run.
Denne historien er fra December 2021-utgaven av Overdrive.
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Denne historien er fra December 2021-utgaven av Overdrive.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Volvo XC40 Recharge
Volvo's first pure electric car promises performance and range a level above what its size suggests
Maruti Suzuki XL6
Mildly facelifted, but with core mechanical updates and feature upgrades to help take on new competition
Safety Ratings In For Creta, i20
GNCAP crash test results in for Hyundai Creta and i20, in their base variants with ABS and two airbags
Volkswagen Returns To Play A Two-Pronged Game With The Virtus
Volkswagen returns to play a two-pronged game in the mid-sized sedan space with the Virtus
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The X4 looks gorgeous and the diesel engine is bonkers! Read on if you still need more reasons to give it attention
BYD Han EV Enroute To India?
Overdrive has spied the BYD Han EV at the BYD facility near Chennai.
INDIA VS EV FIRES
More stringent standards to be set for electric vehicle batteries
DATSUN SHUTS SHOP IN INDIA
Japanese carmaker Nissan has discontinued its subsidy brand Datsun in India owing to low sales numbers
HONDA TO MAKE ADAS STANDARD ACROSS INDIA LINE-UP
At the unveiling of the Honda City e: HEV, Honda Cars India announced that all new models that the brand launches in India will come with the Honda Sensing suite of advanced driver assistance systems.
GEAR AND GADGETS
GOPRO HERO 10 BLACK
