A Lifetime Of Performance

The regional media launch of the Michelin Primacy 4 showcased the tyre’s potential for excellent wet weather performance throughout its lifespan.

THE tyres in Michelin’s Primacy touring range are regarded for their comfort, low noise, and longevity. The Primacy 3 was even a leading contender for dry and wet braking and wet cornering grip.

However, the competition has also improved with technological advancements to their tyres. So, how does the new Primacy 4 better the Primacy 3 and its competitors?

For a start, Michelin conducts performance tests on its new models using brand new tyres as well as those that have been substantially worn.

According to Louis Giraud, Vice President Marketing B2C East Asia and Oceania: “Michelin is a step ahead. We want to demonstrate that our performance is maintained even with mileage and time.”

Michelin commissioned TUV Rheinland Thailand Ltd to test new and worn (at 2mm remaining tread depth) Primacy 4 tyres and tyres from four premium brands on wet roads.

When braking from 80km/h to a standstill, a Honda Accord shod with Primacy 4 tyres (225/50 R17) stopped 2.5m shorter when compared to new touring tyres from other premium brands.

When the same test was conducted with worn tyres, the car stopped 5.1m shorter than its rivals.

More amazingly, worn Primacy 4 tyres were able to wet brake 1.8m shorter than new tyres from one of the premium brands.

There are two innovative technologies behind the Primacy 4, which was three years in the making.