The Big Kahuna
Truck Trend|September - October 2018

LARGE ON PERSONALITY, SMALL IN STATURE.

Jason Gonderman
The Big Kahuna

To say it has personality would be an understatement. We’re talking, of course, about Hyundai’s latest addition to its SUV lineup, the ’18 Kona. While it may appear late to the game, as Americans’ desire for cars dries up and the small and compact SUV classes explode, Hyundai was strategic in when and how it went about releasing Kona into the wild. Taking the more measured approach ensured that Kona wouldn’t just be another among the crowded field, but rather be the best.

Denne historien er fra September - October 2018-utgaven av Truck Trend.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra September - October 2018-utgaven av Truck Trend.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.