DIGITAL FIRST
evo India|June 2021
We discover what makes the New Volkswagen so accessible and digitally sound
DIGITAL FIRST

THE DISTANCE BETWEEN HALLS 9 and 15 at the Auto Expo 2020 was more than half a kilometre. The former was where the evo India stall was located while the latter housed the pavilions of many car manufacturers. According to my smartwatch, I walked around 7-8km at the Auto Expo every day I was there, burning no less than 500 calories, often by running between halls to reach the tightly scheduled press conferences on time. It was exhausting, except for one particular evening which felt rather relaxing. As I leisurely strolled into hall 15 after a long day, I came across the Volkswagen pavilion — it was colourful and vibrant, massive screens played brand commercials, new Volkswagen cars stood elegantly and the seating arrangement with soft and cushy sofas appeared extremely inviting, as if they were waiting for me. I jumped on those without a second thought. Making myself comfortable, I noticed the redesigned VW roundel for the first time. It appeared far different from the logo that we were used to seeing, with a completely flat design replacing the 3D logo from the past. The simplified logo represents one of the largest rebranding exercises in the world and is representative of ‘New Volkswagen’, a brand that’s far more personalised, more data driven and more connected than before.

NEW VOLKSWAGEN IS FAR MORE PERSONALISED, MORE DATA DRIVEN AND MORE CONNECTED THAN BEFORE

Denne historien er fra June 2021-utgaven av evo India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra June 2021-utgaven av evo India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA EVO INDIASe alt
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FAST STEAD

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Ford Fusion
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Ford Fusion

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Mahindra Bolero Neo

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BIJOY KUMAR Y
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BIJOY KUMAR Y

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Mini Cooper S Convertible

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THE DOCTOR CHECKS OUT
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THE DOCTOR CHECKS OUT

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“IF THE RATING IS DONE, NATRAX COULD BE ONE OF THE TOP THREE PROVING GROUNDS IN THE WORLD”
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“IF THE RATING IS DONE, NATRAX COULD BE ONE OF THE TOP THREE PROVING GROUNDS IN THE WORLD”

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