THE DISTANCE BETWEEN HALLS 9 and 15 at the Auto Expo 2020 was more than half a kilometre. The former was where the evo India stall was located while the latter housed the pavilions of many car manufacturers. According to my smartwatch, I walked around 7-8km at the Auto Expo every day I was there, burning no less than 500 calories, often by running between halls to reach the tightly scheduled press conferences on time. It was exhausting, except for one particular evening which felt rather relaxing. As I leisurely strolled into hall 15 after a long day, I came across the Volkswagen pavilion — it was colourful and vibrant, massive screens played brand commercials, new Volkswagen cars stood elegantly and the seating arrangement with soft and cushy sofas appeared extremely inviting, as if they were waiting for me. I jumped on those without a second thought. Making myself comfortable, I noticed the redesigned VW roundel for the first time. It appeared far different from the logo that we were used to seeing, with a completely flat design replacing the 3D logo from the past. The simplified logo represents one of the largest rebranding exercises in the world and is representative of ‘New Volkswagen’, a brand that’s far more personalised, more data driven and more connected than before.
NEW VOLKSWAGEN IS FAR MORE PERSONALISED, MORE DATA DRIVEN AND MORE CONNECTED THAN BEFORE
Denne historien er fra June 2021-utgaven av evo India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra June 2021-utgaven av evo India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
FAST STEAD
This Skoda Octavia RS 230 is fast enough to blow your mind but not its engine
Ford Fusion
Practical, great engine and dynamics, but weird styling ensured buyers stayed well away
Mahindra Bolero Neo
Armed with an iconic badge, a fresh face and a mechanically locking differential, the Bolero Neo could just be the compact SUV you’ve been looking for
RISING FROM THE ASHES
The third generation Suzuki Hayabusa is one of the fastest production motorcycles in the world, and a bike that truly deserves to be ridden flat out at the High Speed Track at NATRAX
BIJOY KUMAR Y
Bijoy is quite looking forward to what the recent space launches could mean
DOA: HSV HRT 427
This racing-inspired 7-litre Holden Monaro garnered more than enough interest for its limited production run to sell out. But sadly the sums didn’t add up
Mini Cooper S Convertible
Mini gives the Convertible a more modern front end, more technology on the inside and a very bright paint scheme
VW Taigun GT
Good news! With two GT variants, Volkswagen are set to make the 1.5 TSI motor even more accessible to us enthusiasts
THE DOCTOR CHECKS OUT
As Rossi decides to hang up his boots after 26 seasons, we take a look back at his journey through MotoGP
“IF THE RATING IS DONE, NATRAX COULD BE ONE OF THE TOP THREE PROVING GROUNDS IN THE WORLD”
Speaking to Dr N Karuppaiah, additional director and centre head, NATRAX
