EVERYONE’S BEEN TALKING about the BMW i4’s grille, but no one seems to be talking about what sits right above it! The BMW logo has been given a refresh for the first time in over 20 years, and well, it has polarised opinions much like the car’s grille! The new logo is a flatter design, without the visual enhancements like the shadows and embellishments that give the older logo a 3D effect. We’ll get specifically to the BMW logo in a bit but this switch is not an isolated case. Last year, Volkswagen unveiled its new brand logo and identity alongside (incidentally, another electric car) the ID.3. Volkswagen’s new logo follows the same style — it is minimalist, has gotten rid of the 3D effect and chrome treatment on the older logo. Prior to this, in 2017, Audi rid itself of the shadows in its rings and as of last month, Nissan filed for trademarks for its new flat design logo.
The world is flat
To understand what is changing when it comes to car logo design, let us compare the two logos side by side. First up, the BMW logo. BMW’s logo has changed a number of times in the company’s history but this change is the most significant one yet. The most obvious change is the flat style — no longer does it have borders that are as thick on each element and the 3D effect is gone. That means there are no highlights and shadowy areas, and there is no texture on it. The older design follows an idea called skeuomorphism where an object on a digital interface mimics its real world counterpart, but that is a style that is now considered dated.
Denne historien er fra May 2020-utgaven av evo India.
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Denne historien er fra May 2020-utgaven av evo India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
FAST STEAD
This Skoda Octavia RS 230 is fast enough to blow your mind but not its engine
Ford Fusion
Practical, great engine and dynamics, but weird styling ensured buyers stayed well away
Mahindra Bolero Neo
Armed with an iconic badge, a fresh face and a mechanically locking differential, the Bolero Neo could just be the compact SUV you’ve been looking for
RISING FROM THE ASHES
The third generation Suzuki Hayabusa is one of the fastest production motorcycles in the world, and a bike that truly deserves to be ridden flat out at the High Speed Track at NATRAX
BIJOY KUMAR Y
Bijoy is quite looking forward to what the recent space launches could mean
DOA: HSV HRT 427
This racing-inspired 7-litre Holden Monaro garnered more than enough interest for its limited production run to sell out. But sadly the sums didn’t add up
Mini Cooper S Convertible
Mini gives the Convertible a more modern front end, more technology on the inside and a very bright paint scheme
VW Taigun GT
Good news! With two GT variants, Volkswagen are set to make the 1.5 TSI motor even more accessible to us enthusiasts
THE DOCTOR CHECKS OUT
As Rossi decides to hang up his boots after 26 seasons, we take a look back at his journey through MotoGP
“IF THE RATING IS DONE, NATRAX COULD BE ONE OF THE TOP THREE PROVING GROUNDS IN THE WORLD”
Speaking to Dr N Karuppaiah, additional director and centre head, NATRAX
