BOLD FIRST IMPRESSIONS
Yachting World|April 2020
BENETEAU HAS TAKEN ITS FAMED FIRST MARQUE INTO THE COMPETITIVE SECTOR OF LUXURY PERFORMANCE
MATTHEW SHEAHAN
BOLD FIRST IMPRESSIONS

There is big talk and bold talk, but often it is no talk that speaks loudest when it comes to a new launch. As I walked down the quay towards Beneteau’s latest as it sat stern-to the dock I was greeted by just that: silent smiles from the crew.

There was every reason why the world’s biggest boatbuilding company might want to deliver a fanfare to accompany one of its latest new models. It has been 13 years since it launched its last 50ft racer/cruiser. The First 53 is the new flagship of the range and this latest model celebrates the First marque, which is now over 40 years old and has delivered some important landmark designs for the sport.

So, there was every reason to make a big noise. But they didn’t.

No brochures, no fast talk, no speeches and no well rehearsed tours. Just a welcoming gesture, a nod and a USB stick holding the hard facts on the boat’s full CV.

The reason was clear: this particular new model speaks for itself, especially if you approach her from behind, where first impressions will play a large part in understanding what she is all about.

SERIOUS BEAM

From the outset, there is no mistaking how beamy it is. For its length, its 5m beam makes it like an aircraft carrier and, with the folding transom/bathing platform lowered to reveal the dinghy garage that can house a fully inflated 2.4m RIB, along with the ample stowage either side, there was no mistaking one of the key features of this boat: space. It is a feature that runs throughout this design.

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