The New Aesthetic
Brides Today|April 2019

Two avant-garde fashion designers— Gaurav Jai Gupta and Ujjawal Dubey—talk about the introduction of textile innovations, new textures, handwoven techniques, and more suited for an Indian groom.

Amrit Sarkar
The New Aesthetic

It’s Deep-Veer ki shaadi. Bollywood actors Deepika Padukone and Ranveer Singh’s wedding had the media almost having difficulty in keeping a count on the number of looks or ceremonies. Nonchalant but informed with the eye of a creator, and watching closely the many attires of actor Ranveer Singh, is a designer who has always been radical. He is a tad disappointed with the man who has always projected a hatke image of himself, except for one psychedelic creation by Manish Arora that he wore at one of his sundowners. No wonder, the designer we are talking about, while a product at NIFT (National Institute of Fashion Technology), created quite a buzz in the campus back in 2002 by using copper and steel as fabric.

We’re referring above to designer Gaurav Jai Gupta, founder of the label Akaaro, who says: “You cannot go berserk in terms of fashion with grooms wear in India. A lot depends on Bollywood and, as you see, one of fashion’s poster boys, Ranveer Singh didn’t break the norm in that sense as marriages in India have a lot to do with families. When we talk about people in the mainstream, they go for traditional attire endorsed by leading public figures, like a celebrity cricketer. Then there are the ones who sport an international label largely for ceremonies surrounding their D-day.’’

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