CATEGORIES

#Putitonthetable, Baggit Style

Fashion accessory brand Baggit has chosen to tackle the subject of ‘mansplaining’ in its new TV commercial. Atul Garg, Head, Marketing, E-commerce and Visual Merchandising, Baggit India talks to us about the context of the campaign, and explains why the brand’s biggest advantage in a cluttered market lies in its products

The New CEOs

With new leaders at the helm of several Indian media and creative agencies, the spotlight is on improving the client-agency partnership, strategic thinking, planning and on scaling up to become future-ready

Big Ideas Matter

How shallow and short term commerciality is killing big ideas in Marketing

Who Are PR Firms Racing With?

Taking on video, content marketing, social media management, creative work et al - once the exclusive domain of creative and digital agencies - PR agencies today compete not just with one another but creative and digital specialists too

TRAVELXP: Betting Big On 4KHD Technology

Travelxp, a travel channel from India, created with the vision of putting India on the global map, has now grown to reach 90 million homes worldwide. Prashant Chothani, Founder, CMD & CEO of Travelxp, talks to us about his vision for the channel, its international success and plans to expand its presence to 200 million homes globally by 2021

‘Vichitra Jodis' Set To Add A New Dimension To Bigg Boss 12

New season of reality show Bigg Boss all set to premiere on Colors on September 16 at 9 pm, with Appy Fizz and Oppo as main sponsors

Reimagining Corporate Communications

Ruhail Amin outlines how the sector has undergone a cultural and contextual shift to be more involved in brand-building and strategic communication over the years

How To Build Global Brands From India

In this feature in our ongoing series on How to Build Global Brands from India, Neeraj Kanwar, Vice Chairman & MD, Apollo Tyres tells us how its superior quality products - tailor-made for each market- along with its various OEM, football and CSR associations make it an aspirational global brand

‘Differentiated Content, Digital Prowess Key To BTVI'S Success'

Business Television India (BTVI) recently completed two years of operations. Megha Tata, Chief Operating Officer, BTVI, Siddharth Zarabi, Executive Editor, BTVI and Anuj Katiyar, Head of Marketing, Research and Branded Content tell us how the channel has grown to become one of the leaders in the English business news space

‘India Is One Of The Only Four Focus Markets For Hershey Outside North America'

Global snacking giant Hershey is here for the long haul. Having expanded into three new categories in the last 24 months, Herjit Bhalla, Managing Director, Hershey India tells us how they plan to further increase their presence in the Indian market by focusing on launching differentiated products

Making the Most of Summer Vacations

Summer has really changed a lot since you and I were kids.

Blockchain: A Double Dose Of Trust For Brands

A lot is being researched and tooled to make Blockchain the boon of transparency in marketing and bring in higher verification for marketing dollars as well as increase much-needed justification for marketing spends.

Blurring The Lines Between The CMO and CTO

With technology becoming an intrinsic part of marketing, AND CTO we explore how the relationship between marketing and technology teams have evolved, and how their synergy is increasing in media organizations.

My Rediffusion Days…

Ambi Parameswaran harks back to the time in the late 1970s when he interned at Rediffusion and then joined the agency as a management trainee, in possibly the first ever management training programme in the Indian ad world

Hyundai Is Just Another Competitor For Us

Kia Motors is one of those rare brands which released an advertising campaign a year before the launch of its first product in the Indian market. Manohar Bhat, Head- Sales & Marketing, Kia Motors India, tells about the company’s plans to enter India with a bang in 2019, and how the ad campaign has helped the brand.

Looking At An Evolution Roadmap For The Next Decade…

The first years of Isobar were about being a digital marketing agency, and the future is about Isobar being an agency for the digital age, Shamsuddin Jasani, Group MD, Isobar-South Asia tells Venkata Susmita Biswas

‘See the ROI from the media cost; also see the value coming from the agency'

‘See the ROI from the media cost; also see the value coming from the agency’

Unlocking 'Oppo'rtunities In The Indian Market

Riding on the T-20 and IPL wave, Chinese smartphone maker OPPO has managed to write a very impressive growth story within two years of its launch in India. Sky Li, Global VP, OPPO & MD of International Mobile Business & President of OPPO India tells us why India is a key market for a brand ranked among the top five smartphone-makers in the world.

Target Uttar Pradesh

The Dainik Bhaskar Group’s flagship Hindi website, dainikbhaskar.com, strengthens its virtual presence and focuses on the biggest Hindi-speaking market in the largest State in India, Uttar Pradesh.

I FIND THE CONSTANT PROCESS OF REINVENTION EXCITING

Once you’ve done advertising, it’s quite likely that you can’t do any other business ever again, says Ashish Bhasin, Chairman and CEO, South Asia, Dentsu Aegis Network, as he takes us through his 30-year journey in the Indian advertising industry.

Loyalty To Lead Future Marketing Strategies

Indian marketers must tackle the customer loyalty challenge head-on.

Few European Cultures Can Match Austria's Hospitality

Uday Kulkarni’s love for travel began early in his career as a consequence of his numerous work trips. He tells us of the lessons he learnt from travelling, while sharing cherished memories of a holiday in Austria where he experienced unparalleled hospitality and got an opportunity to visit the shoot location of the renowned film, ‘The Sound of Music’

'I Learnt Perfectionism From The Japanese'

Vijay Mansukhani calls Japan his first love, thanks to many visits to the country which helped him go local and soak in its culture. He also tells us about his love for cruises and some of his most memorable experiences

A Delightful Dichotomy

If you are a regular at Cannes Lions, then you get hit by the fantastic juxtaposition of the known and the unknown every year.

Collaborating For Success: The Shell Way

Shell Lubricants’ recent campaign, ‘Power of Partnerships’ draws a parallel between ‘Bat Doctor’ Ram Bhandari and the global lubricant supplier; the analogy being that both, Bhandari and Shell, work hard to meet specific requirements of their customers. Gareth Flood, Chief Marketing Officer, Shell Lubricants India tells us more about the campaign and the brand’s ambition to capture a 15-20% market-share within the next two years

With &Flix, We Aim To Enthral The Audience That Seeks New Experiences: Prathyusha Agarwal

Zee Entertainment Enterprises Limited launches English movie channel &flix, with brand proposition Leap Forth.

What Did Brands Gain Out Of IPL 11?

Our cover story this week is around the talking point of the last two months – the Indian Premier League 2018, which had a new home in Star India.

Leading The Digital Surge @ Hindustan Times

Rajiv Bansal, who heads Hindustan Times Digital Streams, talks about the Digital preparedness of HT, its booming branded content business, and about investing in a big way in vernacular content

Flipmart Walkart

Walmart is obviously betting on the fact that India’s e-commerce market will zoom from $38bn in 2017 to $200bn by 2027

Reebok Re-Play!

Despite being rocked by a scandal in 2012, Reebok has made a strong comeback, steadily rebuilding its brand equity. Over the last two years, it has sharpened its focus on fitness and women consumers, and is building on its brand salience. Having recently assigned its creative mandate to J. Walter Thompson, Silvia Tallon, Senior Marketing Director, Reebok India talks about the brand’s renewed marketing strategy and more