From The Funny To The Scary To The Downright Puzzling.
Super Bowl ads used to be all about going big: big ideas, big productions, big celebrities and big ol’ crotch hits. These days, marketers are taking a few different approaches in hopes of breaking through the crowded chaos of your living room, your TV screen and your social media feeds. So during this year’s game, we’ll be watching for the ads that bring parties to a standstill and make every other spot feel like $5 million filler. Here are five ads that our editors feel will be worth watching (and tweeting about):
MICHELOB ULTRA PURE GOLD
Part of Anheuser-Busch’s epic ad buy in this year’s Super Bowl, totaling more than five minutes of advertising, the Michelob Ultra spot is certain to be an attention-grabber.
Serene in the extreme, this spot brings the soothing world of ASMR to the Super Bowl with the whispered vocals of Zoë Kravitz and the gentle sounds of a Michelob Ultra Pure Gold being opened and poured. Set against a lush tropical backdrop, the ad is meant to help the beer stand out as an “organic light lager.”
ASMR (the use of soft sounds to create a tingling sensation in the listener’s brain) has certainly been a growing trend among marketers, ranging from KFC to Zippo. Will it work in a Super Bowl setting? We shall find out on Sunday.
Denne historien er fra January 28, 2019-utgaven av ADWEEK.
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Denne historien er fra January 28, 2019-utgaven av ADWEEK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
