Apple and Amazon made some noise when they moved In.
If recent developments are any indication, it’s Culver City’s time in the Southern California sun. While many agencies and creative companies have called the area home for years, the buzz around it is palpable due, in large part, to the announcements earlier this year that both Apple and Amazon are putting their content businesses there. The former is leasing 128,000 square feet of space in the city’s fashionable art gallery district, and the latter is taking up 75,000 square feet in the epicenter of the area near the historic Culver Hotel.
It’s not that the area hasn’t seen its fair share of growth over the years, but Culver City has been going through its transformation relatively quietly. For the longest time, according to Ryan Harding, a broker who works with creative companies in the area, Santa Monica was the darling of what’s known as L.A.’s Westside until the real estate crash in 2007 and 2008. At that point, companies were looking for someplace new, and nearby Playa Vista was a viable, affordable alternative.
Initially, Microsoft and TMZ were drawn to the area due to its affordability. And with the likes of Deutsch, Possible, R/GA, 72andSunny, TBWAChiatDay, Team One and YouTube dotting the landscape, Playa Vista became the favorite of the creative industry.
Denne historien er fra November 12, 2018-utgaven av ADWEEK.
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Denne historien er fra November 12, 2018-utgaven av ADWEEK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
