It takes a village to create a contender, and Colin Kinsella and team ripped off a string of wins to prove it.
The first “get to know you” meeting between Havas Media North America’s incoming CEO Colin Kinsella and his new employees last May did not occur in the most glamorous of settings.
“I met the team, essentially, in a hotel room in Miami working on the TracFone pitch,” recalls Kinsella, the former Mind share North America chief who Havas brought on to run its media division last March. “Obviously they were very nervous, [but] I got everybody to really loosen up and not feel the pressure of the pitch.”
Whatever Kinsella did to soothe his team’s nerves, it worked: Havas beat out Horizon, UM and incumbent Media vest to win agency of record duties for the rapidly expanding prepaid cell phone company, which is expected to spend up to $300 million on marketing in North America this year.Thus began a series of wins— including Universal Music Group, Swarovski, Hallmark and Dow Jones— that amounted to $700 million in new media spend, contributed to revenue growth in the 40 percent range, solidified the self-described “humble” network’s client roster and played a large role in securing Adweek’s U.S. Media Agency of the Year for 2016.
Better Together
“If there’s one thing I want you to remember about Havas,” says Kinsella, “it’s #Better Together. When I start a new business pitch, that’s the first line.”
Denne historien er fra February 13, 2017-utgaven av ADWEEK.
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Denne historien er fra February 13, 2017-utgaven av ADWEEK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
