Maybe it’s already here.
Over Thanksgiving, I had several conversations with nonmedia people about living in a tech dystopian present. They asked me all sorts of questions about Facebook and Google, artificial intelligence and 5G, data and privacy, and blockchain (of course) because, you know, I’m a tech editor.
They asked if they should delete their Facebook account (yes), if AI is really coming for us (maybe), if 5G will really be the transformative technology we say it will be (it depends). But then they asked about the implications of giving our data to brands, or how safe it is to use “smart” technologies, and the discussion turned toward literature and how similar questions of technological advancement have permeated society for quite some time.
Three books—1984, Brave New World, The Circle—each present an argument about tech. 1984, we’re taught, is about a Big Brother surveillance state; Brave New World shows us how technology can numb us; The Circle shines a light on what it means to be fully transparent. Each, in its own way, brings technological determinism to the front of the class, parading it as a fait accompli. The march of technology cannot be stopped—the vision of a dystopian future where technology towers over us, scares us, comforts us, entertains us.
Denne historien er fra December 3, 2018-utgaven av ADWEEK.
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Denne historien er fra December 3, 2018-utgaven av ADWEEK.
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News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
