The NFL is suiting up for a season that’s become more fragmented than ever.
With two-and-a-half weeks until the start of the 2017 National Football League season, is everyone really ready for some football? The answer could prove more complex than catching an Eli Manning spiral.
Fox and CBS—which hold the rights to the Sunday afternoon games—saw single-digit audience declines from the 2015 to 2016 season. ESPN’s Monday Night Football and NBC’s Sunday Night Football were down double digits.
One cause for last year’s ratings drop was significant interest in the presidential race, which drew attention away from football. (The year-over-year ratings gap did close a bit after the election.) Then there’s the ongoing negative publicity surrounding concussions and player protests.
“The news hasn’t let up, and we don’t know what’s going to happen in Q4,” observed media consultant Brad Adgate. “There could be some unending news event that could play a great unknown. News and sports are very similar in that they’re live and can create appointment viewing that you may not foresee.”
“We’ll see if it was a ratings blip,” said Linda Yaccarino, NBC Universal chairman of advertising sales and client partnerships, who considers the NFL “one of the strongest, most impenetrable brands on earth.”
Denne historien er fra August 21, 2017-utgaven av ADWEEK.
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Denne historien er fra August 21, 2017-utgaven av ADWEEK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
